As large language models become a primary discovery layer, app growth teams are facing a fundamental shift in how users find, evaluate, and adopt products.
In this App Talk interview, David Murphy speaks with Dan Shabtay, Co-Founder of Z2A Digital, about how the emerging ChatGPT app ecosystem is changing user acquisition, app distribution, and product strategy.
They explore the rise of no-code app creation inside ChatGPT, what an LLM-first world means for traditional UA channels, why adaptability is becoming a critical skill for growth teams, and how app businesses can prepare for a future where discovery increasingly happens inside AI platforms rather than search engines.
