As privacy rules evolve, app marketers are being pushed to rethink how they measure success.
In this App Talk interview, David Murphy speaks with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance about how media performance should be evaluated based on real-world outcomes, not just surface-level metrics. The discussion explores how uncertainty around platform changes, shifting privacy regulations, and measurement limitations have forced teams to develop new approaches to attribution, ROI, and performance tracking.
The interview also looks at how M+C Saatchi Performance approaches these challenges — refining measurement frameworks, adapting to platform “will-they-won’t-they” moments, and building solutions that remain resilient regardless of how privacy regulations evolve.
The key takeaway: sustainable app growth depends on connecting media activity to real impact — and continuously improving how that impact is measured.
