In a year dominated by buzzwords, sustainable app growth is increasingly about process, data clarity, and disciplined execution — not chasing the latest trend.
In this App Talk interview, Peggy Anne Salz speaks with Lorenzo Rossi, Co-Founder and Head of Growth at REPLUG, during the Business of Apps Berlin Summit.
They discuss why channel diversification often fails, how growth teams should rethink Meta, Google, and programmatic, why full-funnel measurement and data clarity are non-negotiable in 2026, and what practical course corrections app marketers can make after a challenging year. The conversation cuts through hype to focus on scalable processes, blended results, and long-term growth engines.
