Paywalls are often treated as a final step — but in reality, they’re one of the most powerful moments for driving conversion.
In this App Talks interview recorded at Business of Apps Berlin 2025, Peggy Anne Salz speaks with Lanre Akinyemi, VP Growth at Superwall, about why paywalls should be treated like landing pages, how teams can experiment without long development cycles, and what actually moves conversion across pricing, packaging, localization, and payment flows. The conversation also covers web payments, Apple’s changing rules, and how small optimizations compound into meaningful growth.
