How do app users really move from awareness to install — and why thinking in channels is holding marketers back?
In this App Talks interview recorded at Business of Apps Berlin 2025, Maria Dimitropoulou, Head of Partnerships at SpinX, explains why modern app growth depends on understanding cross-platform user journeys, not isolated channels. The conversation covers CTV, mobile, web, creative strategy, attribution, and how to build acquisition strategies that drive long-term value.
