In this episode of App Talk, Peggy Anne Salz sits down with Rui Mateus, founder and CTO of Mobrand.
Rui shares the story behind Mobrand’s evolution from an affiliate network to a programmatic powerhouse with in-house tech. Learn why controlling the entire user journey is key, how Mobrand combats fraud with AI-driven models, and why quality users—acquired transparently—are the future of performance marketing.
