Bringing back lost users is a challenge for every app, but treating them like brand-new users isn’t the answer. Ali Mehrabiyan, Head of Marketing Automation at Vinted, explains how his team segments users based on why they left—whether due to convenience, confusion, lack of motivation, or simple distraction. By using targeted paid engagement campaigns and smart automation, Vinted reconnects users at the exact stage they left off, giving them a compelling reason to return and reminding us that sometimes, the most effective strategy isn’t an elaborate incentive—it’s simply a well-timed reminder.
