PPC Protect

PPC Protect is the leading click fraud detection software for your PPC campaigns. Automated protection in 3 clicks giving you more leads, while saving you money. We’ve built the world’s first truly automated invalid and low-value click prevention system. With millions of Ad clicks analyzed in real-time, our system detects and blocks unwanted clicks with unprecedented accuracy, ensuring you only receive legitimate visits to your Ads and saving you as much as 30% of your Ad spend.

We are a diverse team of marketers and technologists who are dedicated to providing advertisers with a true picture of what they’re paying money for. The advertising ecosystem is broken. Budgets are swallowed up by opaque, black-box driven platforms that no one can hold accountable. We say it’s time to look at things differently. We intend to show advertisers exactly what they’re spending their money on and arm them with all the data they need to take back control.

PPC Protect’s values:

Total Honesty: We believe in a total, 100% honest approach to our service and our clients. No hard sales, no BS, no nonsense.

Total Transparency: Transparent data analytics opens the black box of PPC marketing, giving you first-party control over your acquisition spend.

Total Privacy: We believe in a user’s right to absolute privacy online. We allow you to filter low-quality users without personally identifying them.

Key features

PPC Protect’s automated click fraud protection software helps to protect online marketers running PPC campaigns of any size, providing the protection of 35k+ Google Ads accounts in over 130 countries.
Installed on websites by copy and paste, the cloud-hosted SaaS features automatic, real time IP blocking that determines when, where and how a fraudulent click occurs while blocking that IP address from seeing the ads.
Full traffic monitoring capabilities go beyond logging clicks of pay-per-click (PPC) adverts, to also analyze website visitors and building a more detailed profile that identifies fraudulent behavior before it happens.
The product’s monitoring funnel works in parallel to existing Google tracking for a seamless experience, collecting 100 pieces of unique visitor data and analyzing its threat level against known fraudulent devices or activities, before blacklisting the device if necessary and blocking even if the user switches IP address.
Web-based account access allows for multiple users and role-based permissions, while PPC Protect’s centralized admin dashboard enables multiple domains to be added and managed from one location all for no extra cost.
Our proprietary self-learning AI algorithm allows us to detect click fraud with unprecedented accuracy. No more configuring row after row of options – let our system do the work.

Office Location

HEADQUARTERS

The Strawberry Fields Digital Hub

Euxton Ln, Chorley PR7 1PS

United Kingdom

PPC Protect Data

Founded:	2016
Employees:	36
Revenues:	$1.6 million
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

PPC Protect Info

Types:	Ad Fraud
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the PPC Protect blog:

Cut 30% of ad waste with these 5 automations (+ free scripts) Automation in paid media gets talked about like it’s a magic switch. Turn it on, step back, let the algorithms do the work.
Google Demand Gen Strategy Guide for 2026 (w/ Thomas Eccel) Google Demand Gen has quietly become one of the most misunderstood campaign types in the Google Ads stack.
Click fraud inside Google Ads: Which campaign types are riskiest? Google is often seen as the safest place to spend your ad budget. Compared to social platforms, its intent signals are stronger and its fraud defences are more mature. After all, isn’t Google the industry...
1 in 4 ad clicks on TikTok are fake: IVT rates by Ad Platform Ad platforms like to talk about reach, automation, and efficiency. What they rarely talk about is how much of that engagement was never real to begin with.
Ad Fraud: Which countries are worst affected? Ad fraud doesn’t respect borders. But it does concentrate.

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PPC Protect Reviews

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