BOA NYC will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimisation, user acquisition and app product & engagement.
User Acquisition
Privacy-first measurement & signal loss
Web-to-App funnels
Marketing Mix Modeling
Incrementality and attribution
App store growth (ASO & ASA)
Creative strategy & testing
Retention
Onboarding & activation
Lifecycle personalisation
Retention analytics & experimentation
User journey optimization & automation
CRM & in-app engagement
Churn prediction & prevention
Product
Product-led strategies & scaling
UX & design
User research & insights
Roadmapping & prioritization
Product a/b testing
User analytics
Revenue
Business models
Revenue analytics
Monetization models: subscriptions & IAPs
Conversion & paywall optimization
LTV growth & retention
Ad & alternate revenue streams
Talks
Hear from the top brands on the main stage
Workshops
Go deep with in-depth workshops covering topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions
Interactive Discussions
Get involved and share your ideas and questions in our interactive discussions
We are busy building an amazing agenda and to be the first to know when it is released, fill in the form below.
2026 Agenda
BOA NYC will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimisation, user acquisition and app product & engagement.
User Acquisition
Retention
Product
Revenue
Talks
Hear from the top brands on the main stage
Workshops
Go deep with in-depth workshops covering topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions
Interactive Discussions
Get involved and share your ideas and questions in our interactive discussions
We are busy building an amazing agenda and to be the first to know when it is released, fill in the form below.
Get agenda updates