How did The Economist overhaul its app to jump to the #3 spot and boost visibility by 30% year-over-year?
Join Katerina Clark, Head of Optimizations at The Economist, as she shares the inside story of the project that profoundly transformed their mobile presence.
This session will detail the critical steps of their successful journey, revealing precisely how a major strategic app overhaul combined with smart app marketing initiatives led to incredible results:
Elite Ranking
Visibility Surge
Katerina will walk through the optimization processes, key decisions, and measurable outcomes that turned a legacy publication’s app into a dominant force in the digital marketplace.
