The debate is everywhere: AI actors are the flashy new tool, but can they truly deliver the long-term, evergreen results that trusted UGC creators have historically provided? 🚀 👏
Join Diogo Martins, Growth Marketing Manager at DraftKings Inc., as he shares insights drawn from extensive, real-world testing across diverse channels. Diogo’s team has rigorously compared both AI actors and traditional UGC vendors to uncover where each truly excels. 📈 🎯
This session will move past the hype to reveal a powerful, synergistic truth: these two content powerhouses don’t have to compete. We’ll show you how they can both exist and complement one another inside your marketing strategy. 📲 💡