The landscape of user acquisition and marketing is changing fast. Does it feel like your role is morphing into running a TikTok account, YouTube channel, or other content platforms? 🚀 💥
Join Jeff Wang, VP of Growth at Hiatus and now its interim Creative Director, for a deep dive into this evolution. With nearly five years of experience running marketing at Hiatus and recent oversight of UA creative operations for the mobile game Cell to Singularity, Jeff has a unique perspective on modern growth. 📲 👥
He’ll show you how he’s operationalized creative strategies across the content spectrum:
🌟 Entertainment-Based UGC
📊 AI-Enhanced Production
This session will break down the essential systems and universal advertising approaches that work today, demonstrating how the core marketing function must now embrace continuous, platform-specific content creation to drive sustained growth. 🎯
#apsnyc #ua #ai #appgrowth
