Consumer privacy concerns are rising, but so are opportunities for publishers and advertisers who adapt. This new survey of 4,000 mobile users shows how greater transparency and control can turn privacy into a driver of engagement and growth.
What you’ll learn
- How consumer privacy concerns have shifted year-over-year across demographics
- Why transparency and control remain the top drivers of data-sharing willingness
- The growing impact of AI data training on consumer trust
- How device and platform contexts influence user attitudes towards personalization
- Strategies for publishers to balance monetization with stronger user trust
- Key opportunities for advertisers to deliver value while respecting user privacy
The report also features expert perspectives from industry leaders including John Koetsier of Singular, Amnon Siev of GeoEdge, and Davide Rosamilia of ID5, who provide strategic guidance on navigating the evolving privacy landscape.