Consumer app revenue is surging—and so is the pressure to find scalable, efficient growth. Yet most marketing budgets remain concentrated in just two platforms: Google and Meta.

Our latest consumer app report: Performance Through Independence: Unlocking Incremental App Growth Beyond Google and Meta explores how shifting user behavior is opening up new opportunities for incremental growth beyond the Google and Meta-dominated media strategy.

Inside the report:

• Consumer app marketers concentrate 88% of budgets in walled gardens – See why this imbalance doesn’t reflect where users actually spend their time.
• Diversified media strategies deliver up to 214% ROAS improvements – Learn how expanding beyond Google and Meta drives measurable performance gains.
• User attention is shifting to more diverse app categories – Discover the growing preference for gaming, productivity, and AI apps over traditional social media.
• The Independent App Ecosystem reaches 2 billion daily users – Explore the massive reach that matches TikTok and Instagram combined.
• High-value users convert across unexpected app categories – Find out why successful marketers are finding customers in diverse, seemingly unrelated apps.

Access the Report now and see how leading marketers are driving measurable growth through smarter diversification.