Real-time app market intelligence has traditionally come with a hefty (and unjustified) price tag. As of today, APPlyzer 26 changes that.
Following the recent launch of Apple Ads auction stack data (not available elsewhere), ConsultMyApp has expanded APPlyzer 26 with a clear mission: democratise access to the full suite of global app marketing data.
While comparable competitive intelligence platforms typically range from $500 to $1,000 per month, APPlyzer 26 delivers advanced auction, keyword, and market insight from its free tier, with paid tiers starting at just $19 per month.
Whatever your size of business, APPlyer now offers a compelling reason to move from your existing app marketing data supplier – not just for cost, but also for better breadth, accuracy, and ease-of-use.
For free you can have 100 keywords with many of these features, and at its lowest price tier you get a significant 500 keywords with an AI research assistant, AI review analysis (Q&A), hourly Apple Search Ad tracking and full auction results (no integration required), Custom Product Page and In-App-Event explorer, daily Share of Voice tracking, global app download estimates, search impression volumes, and more.
In a market where competition density is rising and new Apple Ads placements are expanding globally, understanding where you sit in the full auction stack is no longer a luxury reserved for large-budget teams. It is essential infrastructure for sustainable growth.
Mike Rhodes, Founder of ConsultMyApp, commented:
“App marketers have been priced out of meaningful competitive intelligence for too long. The same level of insight that costs hundreds – sometimes thousands – per month elsewhere is now accessible for free. It is time app marketing data became available to everyone.”
Integrated into the CMA family in 2019 and used to power the ASO strategies behind some of the world’s most successful brands including Monopoly Go!, Macy’s, Western Union, and Virgin Media O2, APPlyzer has actually been delivering world-leading app market data (quietly) since 2009. The 2026 release marks a turning point, combining a full UI rebuild, Apple Ads auction visibility and market-level intelligence in a platform designed for growth teams of all sizes.
Rather than fragmented dashboards and complex integrations, APPlyzer 26 turns auction signals, competitor behaviour, and market movement into a single, intuitive view, instantly accessible, with no ASA integration required.
Key highlights include:
Full Apple Ads auction visibility
See the top five bidders in every auction, not just the winner, alongside competitor Share of Voice and real-time movement. This unique data empowers marketers with the insights they need to adjust bids scientifically and improve their campaign performance overnight.
Organic cannibalisation detection
Automatically identify when Apple Ads activity is impacting organic keyword rankings, with hourly monitoring and quantified placement risk.
AI research assistant, APPlyzer Chat
Integrated directly with your dashboard, you can ask APPlyzer Chat to do any research you like from market sizing to metadata analysis to identifying new keyword opportunities. You can then save all this research can directly back to the APPlyzer workspace.
Custom Product Pages and In-App Events tracking
Understand which creatives, messaging angles, and keywords competitors are actively pushing across markets.
Download estimates and market performance signals
Compare apps across countries using real-time download modelling and market-level performance indicators.
Rating, Review Analysis, and AI-powered Q&A
Not just providing an at-a-glance dashboard of your app ratings and review performance, APPlyzer actually provides a full AI integration allowing you to ask the questions that matter “what is the feedback on my latest Android release,” “what’s the feature that gets mentioned most in negative reviews,” “what are the top 3 areas I should look at to improve my iOS app in the LATAM markets?”
Global keyword intelligence
Track rankings, search volumes, and competitive dynamics across 150+ countries.
Proprietary search score and impression modelling
A new search score and daily impression model built from official Apple and Google data. The models no longer rely on Apple’s Search Popularity score, and Google now has its own search score built from official Play Store data.
Built for speed, not setup
No integrations, no technical onboarding, no specialist data teams required. Insight is available instantly.
In 2026, winning in app marketing is no longer about bidding the hardest, launching the most campaigns or stuffing keywords. It is about understanding your exact position in the market, building semantic meaning and driving intent-led conversion through creative research and competitor intelligence.
Knowing when your actions are incremental vs. detrimental to your store visibility and download volumes is essential to tying together both paid and organic sides of the acquisition coin this year.
APPlyzer 26 gives growth teams exactly that clarity, without the enterprise price tag.
To learn more about APPlyzer 26, visit the website here.
