The 2026 agenda for Business of Apps London is now live, and it features over 70 speakers across more than 30 sessions. Taking place on April 23rd at The Brewery, Business of Apps London will bring together some of the most experienced app growth, product and revenue leaders from leading consumer and digital-first brands. Voices from fintech and eCommerce to media, subscription, and retail will gather to exchange ideas and discuss the today and tomorrow of app growth.
More app growth insights than ever
This year, Business of Apps London expands to 7 dedicated content stages, designed to help you go deeper into the areas that matter most to your role.
Alongside agenda-setting sessions on growth, product and monetisation, you will be able to spend time in specialist zones focused on the challenges app teams are solving right now.
- Talks: These sessions are designed to give you clear perspective on what is working, what is changing, and where teams are investing next.
- Deep-dive workshops: Go beyond high-level insight in expert-led workshops covering growth, acquisition, retention, and revenue.
- Table talks: Table talks are designed to connect you with peers facing similar challenges and create space for open, practical conversation.
- The verticals zone: Brand new for 2026, the verticals zone is designed for app teams who want insight that is directly relevant to their market. These sessions bring together speakers and case studies from specific app verticals, so you can hear how teams with similar business models, users, and challenges are approaching growth, product, and monetisation.
- Interactive discussions and boardrooms: Take part in collaborative sessions with fellow app leaders and industry experts. Ask questions, share experiences, and explore solutions in a more conversational, discussion-led setting.
Agenda highlights
- From free to paid: The analytics playbook that actually moves conversion — Eshwarya Argawal, Director of Insights and Analytics, Busuu
- From feature launches to flywheels: Building a sustainable mobile growth engine — Alexa Coleridge Cole, Senior Product Marketing Manager, Stream
- Why app-first transformations fail (and what actually works) — Vladimir Pronin, Lead Product Manager, Holland & Barrett
- ASO alchemy: Transmuting friction into growth — Marina Roglic, Head of ASO, TapNation
- TV and CTV: Not just for big brands — Jessica Gotti, Head of Performance Marketing, Paired
- Three AI-led growth strategies for 2026 — Yasin Kheradmand, Head of Growth, Stakemate
Alongside the above sessions, you also wouldn’t want to miss the event’s opening keynote, which will feature Ben Lebus, CEO and Founder of Mob, the UK’s #1 recipe app. Ben will take to the main stage to share the lessons behind Mob’s journey and what app and digital leaders can learn from it.
Join us at Business of Apps London 2026 on April 23rd at The Brewery as we explore what is next for app growth and how the world’s leading apps are scaling smarter.
Also, if you work for an app or brand, you can apply for a subsidised ticket here.
