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Award-Winning Service
Named ASO Company of the Year at the App Growth Awards as well as winning App Marketing Campaign of the Year for our work with Macy’s, our proven track record shows why many of the world’s leading brands choose us. ConsultMyApp (CMA) focus on impactful, revenue-driving activities for your app across the entire user lifecycle.
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Built on Experience, Backed by Brands
Since 2016, we’ve helped many prominent global brands truly realize the value of their apps – brands such as Macy’s, Papa Johns, Virgin Media O2, Paramount, L’Oreal and Western Union; not only that, we’ve accelerated growth for some of the world’s most successful mobile-first brands such as MonopolyGo, Tide, Grab and Deliveroo.
What services does CMA offer?
- App Store Optimization (ASO)
- Paid User Acquisition
- Mobile-first Creative Design
- Mobile CRM
- Data Analytics and Insight
- MarTech Implementation & Consultancy
- Go-To-Market & App Growth Strategy
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Partnering with CMA means aligning with the only mobile marketing agency that owns and operates its own proprietary data platform— APPlyzer —giving us exclusive access to insights and predictive models no one else in the market can offer. We bridge the gap between acquisition and retention by building interconnected strategies that adapt onboarding, messaging, and user journeys based on exactly where and how a user enters your app. It’s this end-to-end visibility, powered by in-house tech and executed by world-class strategists, that delivers the sustainable growth and competitive edge global brands—from challengers to #1 grossing apps like MONOPOLY GO!—count on us to deliver.
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“So, what’s it like working with a world-leading leading app marketing agency?”
We’re a friendly team, always happy to chat about anything mobile – working with fast-paced startups as well as well-established enterprise brands, we have valuable insight that we’d love to share, so get in touch with us today!
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ConsultMyApp Services
- App Store Optimization
- Paid User Acquisition
- Google App Campaigns
- Paid Social Campaigns (Meta, Tiktok)
- Apple Search Ads
- Customer Engagement Strategy
- Retention Strategy
- Email Deliverability
- BI & Data Analytics
- Tech Stack Audit and Recommendation
- Tech Stack Implementation
- Data Warehouse Build
- Creative Design
- Strategic Services
- Conversion Rate Optimization
- Browse and Search Visibility
- App Review Strategy
- Creative Design Support
Team
Mike Rhodes
Mike Rhodes is the Founder and CEO of ConsultMyApp, one of Europe's leading App Marketing agencies. For as long as he can remember, Mike has had a passion for technology. This passion has led him to senior positions in both Experian and SAS before he decided to set out on his own path to help advance the App sector for the better. Mike's ethos is simple, make every app as great as it can possibly be. To that end, Mike and his team at CMA have helped businesses such as Virgin Media O2, King Games, Grab, Tide and General Motors (amongst many others), refine their approach to their apps by delivering world-class, joined-up acquisition & engagement strategies that provide truly sustainable growth.
Office Location
HEADQUARTERS
The Gherkin
30 St Mary Axe
London EC3A 8BF
United Kingdom
ConsultMyApp Data
| Founded: | 2016 |
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| Employees: | 10-50 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
ConsultMyApp Info
| Platforms: | Android, iOS |
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| Types: | Agencies, App Store Optimization, User Acquisition |
| Groups: | App Marketing, App Store Optimization, App Store Optimization Tools, Apple Search Ads, Growth Marketing, In App Messaging, Mobile Marketing, TikTok Marketing, User Acquisition |
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Over 100,000 app marketers have now joined APPlyzer Posted on February 26, 2026 by Nayden Tafradzhiyski Following the recent launch of Apple Ads auction stack data (not available elsewhere), ConsultMyApp has expanded APPlyzer 26 with a clear mission.
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Demystifying the App Store Posted on December 19, 2025 ConsultMyApp When you look at the publishers who consistently dominate visibility across the....
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Why legacy brands need a mobile-first strategy to compete in 2026 Posted on November 26, 2025 This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity.
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Five questions to ask before worrying if your app is in trouble Posted on November 07, 2025 This post was first published on consultmyapp.
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Breaking the saturation barrier: Three keys to winning in iGaming Posted on October 14, 2025
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Creative that drives growth Posted on June 11, 2025 Our latest App Talk interview brought us face-to-face with Megan Evans, Creative Director at ConsultMyApp (CMA), who's built something remarkable.
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Creative that drives growth: ConsultMyApp’s playbook In this episode of App Talk, Peggy Anne Salz sits down with Megan Evans, Creative Director at ConsultMyApp
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Strategies to Fuse ASO & ASA Using the Language of Data Ryoma Nelson and Luisa Ronchi from ConsultMyApp spoke about the importance of combining Apple Search Ads and App Store Optimization to boost app growth
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Keynote Address: What is mobile marketing in 2022 Mike Rhodes, Founder of ConsultMyApp delivered the keynote address about the future of mobile app marketing and how to succeed at it in 2022
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#240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp OK, how many times do you hear on your team’s meetings “You need to be more creative!” Well, I have this question: “How can I be more creative with my app’s ad creatives?” Yes, today we’re featuring another App Talk interview that covers how creative drives app growth -
#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames I’m sure you would argue that the world of mobile apps is extremely competitive
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🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp On one of the recent episodes of this podcast, we talked about the app growth, claiming that growth is likely the notion that has been discussed by app marketers the most
- The AI race between ChatGPT and Gemini in the App Store - who’s winning so far? If you only follow AI headlines, you’d think the “assistant wars” are being won in keynote decks and model benchmarks. In reality, there’s a more ruthless battleground: a 6-inch screen, a search...
- Top 5 Things to Look for in an App Marketing Agency. How to choose the right app marketing agency for sustainable growth. We break down retention, Martech, psychology, AI, and full-funnel strategy.
- How Do I Make my App Store Screenshots Convert Traffic? Top Ten tips. Every single user passes through your App Store screenshots. Paid traffic, organic discovery, word-of-mouth — it all lands here. If your visuals don’t instantly confirm value, trust breaks. Here...
- 10 Things Healthcare and Pharmaceutical Leaders Need to Get Right to Succeed in App-Led Care More than 90,000 health-related apps are already live on the U.S. App Store - and the fastest growth is now coming from services that require ongoing engagement rather than one-off use. These services...
- Apple Search Ads Data Shows Google Gemini’s App Store Takeover Attempt How Google spent money like it was going out of fashion, and threw at least $11m at Apple Search Ads in an attempt to blanket the App Store and promote the Gemini brand!
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