AppTweak

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AppTweak is an app store marketing and intelligence platform trusted by leading apps and games, including Uber, Zynga, and Amazon, to scale organic and paid growth. It combines ASO, Apple Ads, review management, and market insights into one platform.

AppTweak stands out the most comprehensive solution for app store marketing, used by ASO, user acquisition, and growth teams to manage visibility, conversion, competitive analysis, and Apple Ads campaigns.

At the core of the platform is Atlas AI, AppTweak’s proprietary intelligence layer trained on app store data since 2014. Atlas AI delivers more accurate data and powers AI-assisted workflows and agents that support key app store marketing tasks across ASO and Apple Ads.

Products & Solutions:

ASO Intelligence

AppTweak’s ASO Intelligence enables teams to research keywords and monitor visibility across countries, devices, and app categories. Competitive insights show which keywords competitors rank for and how their strategies evolve, helping teams identify growth opportunities and defend key terms.

ASO Intelligence also includes creative intelligence to support conversion optimization. Teams can analyze screenshots, icons and videos across markets, track competitor creative updates, and explore Custom Product Pages and Custom Store Listings to understand how messaging and visuals vary by keyword or user intent.

To support decision-making and stakeholder reporting, ASO Intelligence provides a reporting studio where teams can build custom reports and dashboards combining data from AppTweak, consoles and MMPs. This allows teams to monitor progress, compare markets, and clearly report the impact of ASO efforts over time.

Apple Ads Campaign Manager

AppTweak is an official Apple Ads partner. The Campaign Manager platform helps mobile teams scale and optimize Apple Ads campaigns. 

The platform combines keyword research tools with discovery experiments to help teams continuously uncover new high-intent keywords and expand coverage beyond existing terms. Automation, smart bidding, and MMP integrations enable optimization based on post-install performance, reducing manual effort while keeping full control over bids and budgets.

An AI-powered ad agent supports day-to-day optimization by helping teams analyze performance, identify opportunities, and navigate complex accounts more efficiently. 

App Reviews Manager

App Reviews Manager allows teams to analyze reviews across markets, identify recurring themes and product issues, and respond faster with structured, AI-assisted workflows. 

Product, marketing, and support teams use it to improve ratings, protect brand perception, and translate customer feedback into actionable product and messaging improvements.

Market Intelligence

AppTweak’s Market Intelligence provides a strategic view of the app economy. Teams can analyze category trends, monitor competitor download and revenue estimates, and benchmark performance across countries and app categories. 

This product is used to size opportunities, prioritize markets, and support data-driven decisions at the portfolio and executive level.

Agency Services

AppTweak also offers agency services for teams that want expert support alongside the platform. App store growth specialists help with ASO strategy, Apple Ads optimization and creative optimization. These services are designed to complement in-house teams with hands-on expertise and best practices grounded in AppTweak’s da

Why choose AppTweak:

• Built for app store growth

AppTweak brings ASO, Apple Ads, reviews, and market intelligence together in one platform, helping teams connect organic and paid performance instead of working in silos.

• Accurate, reliable app store data

AppTweak is known for high data accuracy and strong global coverage across the App Store and Google Play, giving teams confidence in their insights and decisions.

• Continuously innovating for app marketers

AppTweak invests heavily in product innovation, evolving its tools to keep up with app store changes, new ad formats, and the growing complexity of mobile growth.

• Powered by Atlas AI, AppTweak’s intelligence layer

Atlas AI is AppTweak’s proprietary semantic model that understands how keywords, apps, creatives, and metadata relate across the app stores. It’s the intelligence layer behind the platform and powers AppTweak’s AI agents, enabling more consistent analysis and decision-making across ASO, Apple Ads, reviews, and market insights.

Success stories

From the Gaming category to the Travel, Music, or Finance industry, we work with mobile marketers and publishers in all industries! Discover how some of our clients have grown their businesses with ASO.

• AppTweak helped King proactively identify changes in visibility and reduce time spent on recurring ASO tasks by 62%.
• Thanks to insights gained from AppTweak, Superscale increased organic downloads on Google Play for the game Tiny Tower with 450%. 
• Vinted was able to rank in the top 10 for a total of 210 new high volume keywords within half a year in 6 European markets.  
• With AppTweak’s support, SoundCloud successfully launched new CPPs on the App Store and lowered their CPI by 39%.

Awards

Office Locations

HEADQUARTERS

AppTweak S.A.

235, avenue Louise

1050 Brussels

Belgium

AppTweak, inc.

650 California Street FL 7

San Francisco, CA 94108

United States

AppTweak

43 Residency Road

Bengaluru 560025

India

AppTweak Japan GK

9F, 1-6-5 Marunouchi Chiyoda-ku

Tokyo 100-005

Japan

AppTweak UK & Ireland

WeWork Aviation House, 125 Kingsway

London

United Kingdom

AppTweak China

Pacific Century Place, Block C - WeWork, Workers' Stadium North Road, No. 2, Chaoyang District 100085

Beijing

China

AppTweak South Korea

484 Gangnam-daero, Gangnam-gu 06120

Seoul

South Korea