We are the growth marketing agency for digitally-driven brands. We deliver client growth through the combined power of ‘Brand and Demand’ omnichannel growth. We run high-performance, full-funnel campaigns across search, social, programmatic, retail media, CTV, and more for clients such as Gopuff, SoundCloud, Grab, Canva, IKEA, Headspace, and Rakuten.

As an agency born in the mobile revolution, we’re accustomed to embracing new technology. As early adopters, we’ve been leveraging AI since its inception and have been testing Agentic AI to drive further efficiencies in areas such as reporting, campaign optimization, creative, and product development.

We believe in an AI-powered, human-created approach – our ‘people direct, and AI accelerates’. Our teams are ‘The Minds Behind the Machines’. AI-enabled experts who ensure our clients cut through digital noise and complexity. We apply expert human judgment to design, structure, and steward the inputs that enable AI to work effectively for brands. We deliver client growth while respecting privacy, data use, and compliance and combine human judgment with agentic AI to measure campaigns and success through proprietary tools, including M+C Saatchi OneView, Creative IQ, ASO Audit AI, and Creative Audit AI.

Team

Kabeer Chaudhary

Kabeer is a digital marketing leader with 15+ years of experience in the advertising industry. As Global CEO at M&C Saatchi Performance, Kabeer is responsible for the performance of the agency across regions, guiding a team of over 300 people to deliver impactful results for clients and building strong relationships with partners across the diverse markets. Passionate about the growing role of technology in advertising, from the methods of planning and buying to the way marketing data is measured and attributed, Kabeer is regularly involved in speaking engagements and has been selected as one of LinkedIn Power Profiles for his unique ability to simplify the digital jargon.

Chris Steedman

Global Consultant to High Growth Performance Marketing Businesses

Dane Buchanan

Chief Data & Analytics Officer | Global Data Strategy & Measurement Leader | Driving Business Growth Through Analytics Innovation

Jim Hamilton

Client and Growth Leader, Managing Director and Digital Media Leader

Lavinea Morris

Managing Director (EMEA)

Roshat Adnani

Managing Director, APAC

Lauren Park

Global Head of ASO at M&C Saatchi Performance

Office Locations

36 Golden Square

London, W1F 9JX

United Kingdom

9th Floor

16 West 22nd St

New York NY 10010

USA

Los Angeles

USA

Sultan Link

59 Mohamed Sultan Rd #02-08, 238999

Singapore

315 Work Avenue, 2nd Floor, 135

1st Cross Rd, KHB Colony, 5th Block, Koramangala

Bengaluru, Karnataka 560034

India

Lvl 20, 25 Martin Place

Sydney NSW 2000

Australia

5th Floor, Gate No- 3 & Gate No- 4, Ambience Island.

NH-48, Gurugram. Haryana- 122002

India

GoWork, Millennium Centennial Center 40th Floor

Jl. Jenderal Sudirman No.Kav. 25

Jakarta 12920

Indonesia

Unit 9.2, 9th Floor Bangunan Malaysia RE

17 Lorong Dungun

Kuala Lumpur 50490

Malaysia

Thuraya Tower 1

Al Sufouh

Dubai Internet City

United Arab Emirates

The PARQ, fl. 16

88 Ratchadaphisek Rd

Bangkok 10110

Thailand

M+C Saatchi Performance Info

Platforms:	Android, iOS
Types:	Ad Network, Agencies, App Ad Services, App Installs, App Store Optimization, Digital Strategy, Growth Intelligence, Influencer Marketing, mCommerce, Native Android, Performance Management, User Acquisition
Groups:	Mobile Marketing

M+C Saatchi Performance Insights

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  Measuring real-world impact in app marketing Posted on February 11, 2026 ...happened anyway? In a recent App Talk with David Murphy, Dane Buchanan, Chief Data & Analytics Officer at M+C Saatchi Performance, positioned incrementality not as a technical upgrade, but as a shift in accountability.....

M+C Saatchi Performance Videos

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  Measuring real-world impact in app marketing As privacy rules evolve, app marketers are being pushed to rethink how they measure success

M+C Saatchi Performance Podcasts

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  #259: Measuring real-world impact in app marketing with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance How do you know if your app marketing is actually driving growth — or just generating activity? In this episode, we speak with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance, about one of the most misunderstood topics in app growth: measurement

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M+C Saatchi Performance Reviews