Traffy

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Traffy is a performance marketing agency powering scalable in-app growth.

• Ad Strategy: Developing a comprehensive mobile strategy, designing high-performing creatives, setting up analytics, and forecasting KPIs to drive efficient campaigns.
• User Acquisition: Attracting and converting users through tailored offers, engaging creatives, and systematic A/B testing for optimal performance.
• Retargeting: Implementing geo-targeted and behavioral retargeting campaigns that re-engage users and increase retention and lifetime value.
• Lead Generation: Building effective funnels, analyzing target audiences, and selecting the best offers to generate high-quality leads.
• Fraud Audit: Detecting sources of non-human or invalid traffic, quantifying financial impact, and providing actionable insights to strengthen your anti-fraud setup.

• Developing in-app marketing practices since 2020, 50+ countries, over 30M installs per year.
• Over 50 in-app platforms worldwide (direct buying and rerouted traffic).
• SKAdNetwork support on 70% of our platforms with 360° optimization (traffic optimization based on fraud rates).
• Premium media buying sources: Unity, Liftoff, AppLovin, Vungle, Moloco
• CPI/CPA model with mandatory KPI alignment.
• In-house creative studio — producing ads for any format and offer, fast and high-quality.

Team

Vladimir Stepaniuk

Vladimir Stepaniuk — founder of AdSkill, Traffy, and Adlure, with 10+ years of experience in performance marketing, adtech product development, and scaling media-buying teams across the EU and Asia. Specializes in building high-efficiency acquisition systems, launching new traffic products, and integrating AI tools into marketing operations. Vladimir actively invests in early-stage martech and e-commerce ventures, supporting teams that build next-generation marketing infrastructure and user-acquisition technologies.

Office Location

Eleftherias 113, 3042, Limassol, Cyprus