APPlyzer

The ASO data platform that doesn't limit growth.

APPlyzer: The ASO + Apple Ads (ASA) data platform for modern app growth teams.

APPlyzer is an App Store Optimization (ASO) tool and app marketing platform that makes app store and Apple Ads performance instantly clear. Track organic visibility, competitor share of voice, keyword rankings, search volumes, and market movements across the App Store and Google Play—globally.

Built on years of app store intelligence, APPlyzer 26 adds a major step-change for performance marketers: full Apple Ads / Apple Search Ads auction outcomes, so you can see how bids translate into real positions and benchmark against competitors.

No integrations required—just search any app, keyword, or market and start finding opportunities to grow organic installs, improve conversion, and scale Apple Ads efficiently.

APPlyzer Features:

  • Global ASO Keyword Tracking & Market Intelligence:
Monitor organic keyword rankings, search volumes, category movement, and competitive shifts across the App Store and Google Play—built for day-to-day ASO management and reporting.
  • Apple Ads (ASA) Auction Data (Positions #1–#5):
Go beyond “winning the top slot.” See where bids land across the top auction positions, compare competitors, and make data-backed bidding and budget decisions.
  • Share of Voice (SoV) for Organic & Paid:
Understand how much visibility your app is capturing versus the market, spot gaps where competitors are gaining ground, and prioritise the keywords that move the needle.
  • Custom Product Pages (CPP) & In-App Events (IAE) Explorer:
Analyse CPP and IAE usage to understand what messages and creatives are being deployed across markets—and how they connect to keyword visibility and growth strategy.
  • App Reviews & Ratings Insights:
Track ratings and reviews at scale to surface recurring themes, monitor reputation changes by market, and feed real user language back into ASO and creative testing.
  • Keyword Discovery, Relevance & Autocomplete:
Build keyword universes, identify high-intent search terms, and use relevance signals and autocomplete insights to strengthen metadata and keyword targeting.
  • Reporting + AI Research Assistance (APPlyzer Chat):
Move faster with research and insights designed for app marketers—turning fragmented store signals into clear actions for ASO and Apple Ads optimization.

Start free (no credit card required) and scale when you need more keywords, deeper competitive intelligence, Apple Ads auction visibility, CPP/IAE analysis, and review analytics.

Visit our website to find out more.

APPlyzer Features

  • ASO Insights
  • App Store Keyword Insights
  • App Insights
  • Market Insights
  • In-app Event Insights

Office Location

HEADQUARTERS

29th Floor The Gherkin

30 St Mary Axe

London, EC3A 8BF

United Kingdom

APPlyzer Data

Founded:2009
Employees:10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

APPlyzer Info

Platforms:-
Types:-
Groups:App Store Optimization
APPlyzer News
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