{"id":101704,"date":"2025-06-13T13:30:43","date_gmt":"2025-06-13T12:30:43","guid":{"rendered":"https:\/\/www.businessofapps.com\/?p=101704"},"modified":"2025-06-13T14:28:58","modified_gmt":"2025-06-13T13:28:58","slug":"cracking-the-code-to-web-revenue-in-the-new-app-economy","status":"publish","type":"post","link":"https:\/\/www.businessofapps.com\/news\/cracking-the-code-to-web-revenue-in-the-new-app-economy\/","title":{"rendered":"Cracking the code to web revenue in the new app economy"},"content":{"rendered":"
\"\"<\/a>

The app ecosystem is shifting, and the smartest marketers and developers are already adapting.<\/p><\/div>\n

The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape.<\/p>\n

On June 24th<\/strong>, join Paddle’s VP of Product Lucas Lovell<\/strong> for Web revenue unlocked: Your playbook for the new app ecosystem<\/em><\/a>, a live online event designed to help you navigate and thrive in this new era.<\/p>\n

A product leader with over nine years of experience, Lucas has helped launch Paddle’s billing solution and now leads the company’s product strategy. Previously, he ran his own tech company for more than six years.<\/p>\n

Now, you have an opportunity to join him as he breaks down recent changes to the app stores and how savvy teams are leveraging smarter billing strategies to boost app revenue.<\/p>\n

Lucas will take you on a deep dive into App2Web and Web2App \u2014 two powerful monetization strategies reshaping how app businesses scale and convert. Whether it’s driving users from the app to a web checkout for lower fees and faster payouts, or converting them on the web before sending them into the app for better retention and billing flexibility, these tactics are delivering real results.<\/p>\n

What’s on the agenda:<\/h4>\n
\n