{"id":101815,"date":"2025-06-03T14:50:25","date_gmt":"2025-06-03T13:50:25","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/creative-that-drives-growth-consultmyapps-playbook\/"},"modified":"2026-02-01T18:17:17","modified_gmt":"2026-02-01T18:17:17","slug":"creative-that-drives-growth-consultmyapps-playbook","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/creative-that-drives-growth-consultmyapps-playbook\/","title":{"rendered":"Creative that drives growth: ConsultMyApp\u2019s playbook"},"content":{"rendered":"<p>In this episode of App Talk, Peggy Anne Salz sits down with Megan Evans, Creative Director at ConsultMyApp.<\/p>\n<p>Megan shares how her team builds creative that drives growth across the entire app funnel\u2014from user acquisition to retention. Discover why app brands shouldn\u2019t fear A\/B testing, how to balance brand consistency with experimentation, and why AI is an essential tool for modern creatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of App Talk, Peggy Anne Salz sits down with Megan Evans, Creative Director at ConsultMyApp. Megan shares how her team builds creative that drives growth across the entire app funnel\u2014from user acquisition to retention. Discover why app brands shouldn\u2019t fear A\/B testing, how to balance brand consistency with experimentation, and why AI is an essential tool for modern creatives.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4550],"class_list":["post-101815","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creative that drives growth: ConsultMyApp\u2019s playbook - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/creative-that-drives-growth-consultmyapps-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative that drives growth: ConsultMyApp\u2019s playbook\" \/>\n<meta property=\"og:description\" content=\"In this episode of App Talk, Peggy Anne Salz sits down with Megan Evans, Creative Director at ConsultMyApp. Megan shares how her team builds creative that drives growth across the entire app funnel\u2014from user acquisition to retention. 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