{"id":101817,"date":"2025-06-03T14:20:55","date_gmt":"2025-06-03T13:20:55","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/web-to-app-growth-paddles-approach\/"},"modified":"2026-02-01T18:20:20","modified_gmt":"2026-02-01T18:20:20","slug":"web-to-app-growth-paddles-approach","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/web-to-app-growth-paddles-approach\/","title":{"rendered":"Web-to-app growth: Paddle\u2019s approach"},"content":{"rendered":"<p>In this episode of App Talk, Peggy Anne Salz sits down with Andrew Davies, CMO at Paddle.<\/p>\n<p>Andrew shares insights on the growing trend of web-to-app monetization, revealing why second-time founders are turning to Paddle\u2019s merchant-of-record model to simplify global payments, manage taxes, and boost retention\u2014without the complexity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of App Talk, Peggy Anne Salz sits down with Andrew Davies, CMO at Paddle. 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