{"id":103089,"date":"2025-09-15T03:10:59","date_gmt":"2025-09-15T02:10:59","guid":{"rendered":"https:\/\/www.businessofapps.com\/?post_type=podcast&#038;p=103089"},"modified":"2025-12-17T23:43:06","modified_gmt":"2025-12-17T23:43:06","slug":"boost-app-revenue-intelligent-pricing-payment-with-andrew-davies-chief-innovation-officer-at-paddle","status":"publish","type":"podcast","link":"https:\/\/www.businessofapps.com\/podcasts\/boost-app-revenue-intelligent-pricing-payment-with-andrew-davies-chief-innovation-officer-at-paddle\/","title":{"rendered":"#244: Boost app revenue: intelligent pricing &#038; payment with Andrew Davies, Chief Innovation Officer at Paddle"},"content":{"rendered":"<div><iframe style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"#244: Boost app revenue: intelligent pricing &amp; payment with Andrew Davies, Chief Innovation Officer at Paddle\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=hx5k3-195f44b-pb&amp;from=pb6admin&amp;pbad=0&amp;share=0&amp;download=0&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=ffffff&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/div>\n<div><img decoding=\"async\" class=\"alignnone wp-image-103090 size-full\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/09\/ep_244_cover.png\" alt=\"\" width=\"730\" height=\"474\" srcset=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/09\/ep_244_cover-450x292.png 450w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/09\/ep_244_cover.png 730w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/div>\n<p>September is in full swing &#8211; Apple is about to host its highly anticipated event &#8211; fingers crossed the new iPhone will be awesome! \u201cBack to School\u201d theme is everywhere you look; one of the things that kids need to learn about is obviously <i>finance<\/i>. OK, <i>not<\/i> for kids but for <i>app brands and developers<\/i>, we want to share yet another <a href=\"https:\/\/youtu.be\/xtPOEeBfbTU\" target=\"_blank\" rel=\"noopener\">App Talk interview<\/a> conducted by Peggy Anne Salz with Andrew Davies, Chief Innovation Officer at Paddle.<\/p>\n<p>Yes &#8211; you will hear about innovation in the app pricing and payment; Andrew is a brilliant speaker and really knows the space. He explains how Paddle simplifies back-office complexity, enables web-to-app monetization, shares best practices in pricing and retention, highlights data-driven strategies to reduce churn, and outlines a future shaped by AI, no-code tools, and democratized monetization.<\/p>\n<h2>Today\u2019s topics include:<\/h2>\n<ul>\n<li>Paddle\u2019s role in solving back-office complexity: simplifying global payments, taxes, fraud prevention, and subscription management so founders can focus on product and growth.<\/li>\n<li><i>T<\/i>he rise of web-to-app monetization: why app developers are diversifying beyond app stores and the opportunities this creates for both scaled and early-stage apps.<\/li>\n<li>Customer insights and best practices: pricing experimentation, retention tactics like downgrade\/pause offers, and the importance of true localization.<\/li>\n<li>Retention strategies: macro trends like growth via reactivation, reducing involuntary churn, and Paddle\u2019s case studies on churn prevention.<\/li>\n<li>Future vision: preparing for the shift of volume out of app stores, the impact of AI and no-code on app creation, and Paddle\u2019s mission to democratize monetization.<\/li>\n<\/ul>\n<h2>Links and Resources:<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<div><a href=\"https:\/\/www.linkedin.com\/in\/andjdavies\/\" target=\"_blank\" rel=\"noopener\">Andrew Davies \u00a0on LinkedIn<\/a><\/div>\n<\/li>\n<li><a href=\"https:\/\/www.paddle.com\" target=\"_blank\" rel=\"noopener\">Paddle website<\/a><\/li>\n<li><a href=\"https:\/\/www.businessofapps.com\" target=\"_blank\" rel=\"noopener\">Business Of Apps &#8211; connecting the app industry<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Quotes from Andrew Davies<\/h2>\n<blockquote><p><i>\u201cWe often say second time founders choose Paddle because first time round you don\u2019t really know what the problems are that are going to come tomorrow. But second time around you think, okay, I\u2019ll put something in place at the beginning that means I\u2019m not building up debt for the future.\u201d<\/i><\/p><\/blockquote>\n<blockquote><p><i>\u201cIf you are changing your price every quarter, you\u2019ll outperform someone who isn\u2019t by about 103% on ARPU. It\u2019s not that every pricing change is good\u2014it\u2019s that you\u2019re building a muscle for testing.\u201d<\/i><\/p>\n<p><em>\u201cThis is not just about making business work or removing complexity. You\u2019re actually democratizing it for everyone who\u2019s going to be a maker\u2014to make and to sell. Because what\u2019s the fun of making if you can\u2019t monetize it?\u201d<\/em><\/p><\/blockquote>\n<h2>Host<\/h2>\n<p><em><a href=\"https:\/\/www.businessofapps.com\" target=\"_blank\" rel=\"noopener\">Business Of Apps<\/a> &#8211; connecting the app industry since 2012<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>September is in full swing &#8211; Apple is about to host its highly anticipated event &#8211; fingers crossed the new iPhone will be awesome! \u201cBack to School\u201d theme is everywhere you look; one of the things that kids need to learn about is obviously finance. OK, not for kids but for app brands and developers, we want to share yet another App Talk interview conducted by Peggy Anne Salz with Andrew Davies, Chief Innovation Officer at Paddle. Yes &#8211; you will hear about innovation in the app pricing and payment; Andrew is a brilliant speaker and really knows the space. He explains how Paddle simplifies back-office complexity, enables web-to-app monetization, shares best practices in pricing and retention, highlights data-driven strategies to reduce churn, and outlines<\/p>\n","protected":false},"author":683,"featured_media":103091,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":""},"tags":[],"ads_category":[4552,4621],"series":[4562],"class_list":["post-103089","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category_podcast-app-revenue","series-business-of-apps"],"acf":[],"episode_featured_image":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/09\/ep_244_thumb.png","episode_player_image":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/03\/boa_podcast_logo_2024_3.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/business-of-apps\/id1494940243","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmFwcHMuY29tL2ZlZWQvcG9kY2FzdA?sa=X&ved=2ahUKEwiKiPqB8MfsAhVI3RoKHe-BA08Q9sEGegQIARAC","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/4RfonFkgU1EqiMQy98J143","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"https:\/\/www.stitcher.com\/podcast\/business-of-apps-2","label":"Stitcher","class":"stitcher","icon":"stitcher.png"}},"rssFeedUrl":"https:\/\/www.businessofapps.com\/feed\/podcast\/business-of-apps","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"W7Avz7eisH\"><a href=\"https:\/\/www.businessofapps.com\/podcasts\/boost-app-revenue-intelligent-pricing-payment-with-andrew-davies-chief-innovation-officer-at-paddle\/\">#244: Boost app revenue: intelligent pricing &#038; payment with Andrew Davies, Chief Innovation Officer at Paddle<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/podcasts\/boost-app-revenue-intelligent-pricing-payment-with-andrew-davies-chief-innovation-officer-at-paddle\/embed\/#?secret=W7Avz7eisH\" width=\"500\" height=\"350\" title=\"&#8220;#244: Boost app revenue: intelligent pricing &#038; payment with Andrew Davies, Chief Innovation Officer at Paddle&#8221; &#8212; Business of Apps\" data-secret=\"W7Avz7eisH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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