{"id":103215,"date":"2025-09-17T12:39:53","date_gmt":"2025-09-17T11:39:53","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/"},"modified":"2026-02-01T17:52:58","modified_gmt":"2026-02-01T17:52:58","slug":"the-future-of-web-to-app-funnels-for-app-growth","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/","title":{"rendered":"The future of web-to-app funnels for app growth"},"content":{"rendered":"<p>App marketers are facing a new reality. Apple\u2019s privacy restrictions have broken attribution, app store fees eat into margins, and traditional user acquisition channels are losing efficiency. The old playbook no longer delivers growth at scale.<\/p>\n<p>In this episode of App Talk, David Murphy sits down with Andrey Shakhtin, Founder &amp; CEO at FunnelFox, to explore how web-to-app funnels are changing the game. By shifting traffic to the web, apps gain control over payments, attribution, and user journeys\u2014unlocking flexibility that app stores can\u2019t match.<\/p>\n<p>Andrey explains why this approach not only reduces commissions but also improves retention and lifetime value. He shares how FunnelFox is building no-code funnel tools, AI-powered optimization, and billing infrastructure designed specifically for subscription apps navigating today\u2019s market constraints.<\/p>\n<p>The future of app growth won\u2019t be decided in app stores alone. It will belong to the teams that experiment fast, diversify acquisition channels, and master web-to-app monetization. This conversation offers a blueprint for thriving in that environment.<\/p>\n<p>#appgrowth, #mobilemarketing, #webtoapp, #subscriptionapps<\/p>\n","protected":false},"excerpt":{"rendered":"<p>App marketers are facing a new reality. Apple\u2019s privacy restrictions have broken attribution, app store fees eat into margins, and traditional user acquisition channels are losing efficiency. The old playbook no longer delivers growth at scale. In this episode of App Talk, David Murphy sits down with Andrey Shakhtin, Founder &amp; CEO at FunnelFox, to explore how web-to-app funnels are changing the game. By shifting traffic to the web, apps gain control over payments, attribution, and user journeys\u2014unlocking flexibility that app stores can\u2019t match. Andrey explains why this approach not only reduces commissions but also improves retention and lifetime value. He shares how FunnelFox is building no-code funnel tools, AI-powered optimization, and billing infrastructure designed specifically for subscription apps navigating today\u2019s market constraints. The future<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4627],"class_list":["post-103215","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The future of web-to-app funnels for app growth - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of web-to-app funnels for app growth\" \/>\n<meta property=\"og:description\" content=\"App marketers are facing a new reality. Apple\u2019s privacy restrictions have broken attribution, app store fees eat into margins, and traditional user acquisition channels are losing efficiency. The old playbook no longer delivers growth at scale. In this episode of App Talk, David Murphy sits down with Andrey Shakhtin, Founder &amp; CEO at FunnelFox, to explore how web-to-app funnels are changing the game. By shifting traffic to the web, apps gain control over payments, attribution, and user journeys\u2014unlocking flexibility that app stores can\u2019t match. Andrey explains why this approach not only reduces commissions but also improves retention and lifetime value. He shares how FunnelFox is building no-code funnel tools, AI-powered optimization, and billing infrastructure designed specifically for subscription apps navigating today\u2019s market constraints. The future\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Business of Apps\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebusinessofapps\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-01T17:52:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@businessofapps\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/\",\"url\":\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/\",\"name\":\"The future of web-to-app funnels for app growth - Business of Apps\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessofapps.com\/#website\"},\"datePublished\":\"2025-09-17T11:39:53+00:00\",\"dateModified\":\"2026-02-01T17:52:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Videos\",\"item\":\"https:\/\/www.businessofapps.com\/video\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The future of web-to-app funnels for app growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.businessofapps.com\/#website\",\"url\":\"https:\/\/www.businessofapps.com\/\",\"name\":\"Business of Apps\",\"description\":\"Connecting the app industry\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.businessofapps.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The future of web-to-app funnels for app growth - Business of Apps","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.businessofapps.com\/video\/the-future-of-web-to-app-funnels-for-app-growth\/","og_locale":"en_US","og_type":"article","og_title":"The future of web-to-app funnels for app growth","og_description":"App marketers are facing a new reality. 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