{"id":104505,"date":"2025-11-25T13:06:06","date_gmt":"2025-11-25T13:06:06","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/ctv-powering-mobile-conversion\/"},"modified":"2026-02-01T17:45:36","modified_gmt":"2026-02-01T17:45:36","slug":"ctv-powering-mobile-conversion","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/ctv-powering-mobile-conversion\/","title":{"rendered":"CTV powering mobile conversion"},"content":{"rendered":"<p>CTV is no longer just a brand channel \u2014 it\u2019s becoming a real performance driver for mobile marketers \ud83d\udcf1\ud83d\udcfa<\/p>\n<p>In this App Talk interview, Kaitlin Stebbins (Mobile Growth &amp; Performance Media, Samsung Ads https:\/\/www.linkedin.com\/in\/kaitlin-griffin-stebbins\/) breaks down how connected TV is reshaping mobile acquisition, in-app outcomes, and the way app growth teams think about diversification.<\/p>\n<p>Kaitlin shares why CTV\u2019s audience, data signals, and measurement capabilities are giving marketers a new edge, how Samsung Ads (https:\/\/www.samsung.com\/us\/business\/samsungads\/) works with MMPs to map CTV exposure to real mobile conversions, and why 2026 will be the year CTV enters every serious UA mix \ud83d\ude80<\/p>\n<p>#appgrowth, #mobilemarketing, #CTV, #useracquisition, #adtech<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CTV is no longer just a brand channel \u2014 it\u2019s becoming a real performance driver for mobile marketers \ud83d\udcf1\ud83d\udcfa In this App Talk interview, Kaitlin Stebbins (Mobile Growth &amp; Performance Media, Samsung Ads https:\/\/www.linkedin.com\/in\/kaitlin-griffin-stebbins\/) breaks down how connected TV is reshaping mobile acquisition, in-app outcomes, and the way app growth teams think about diversification. Kaitlin shares why CTV\u2019s audience, data signals, and measurement capabilities are giving marketers a new edge, how Samsung Ads (https:\/\/www.samsung.com\/us\/business\/samsungads\/) works with MMPs to map CTV exposure to real mobile conversions, and why 2026 will be the year CTV enters every serious UA mix \ud83d\ude80 #appgrowth, #mobilemarketing, #CTV, #useracquisition, #adtech<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[],"class_list":["post-104505","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CTV powering mobile conversion - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/ctv-powering-mobile-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTV powering mobile conversion\" \/>\n<meta property=\"og:description\" content=\"CTV is no longer just a brand channel \u2014 it\u2019s becoming a real performance driver for mobile marketers \ud83d\udcf1\ud83d\udcfa In this App Talk interview, Kaitlin Stebbins (Mobile Growth &amp; Performance Media, Samsung Ads https:\/\/www.linkedin.com\/in\/kaitlin-griffin-stebbins\/) breaks down how connected TV is reshaping mobile acquisition, in-app outcomes, and the way app growth teams think about diversification. 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