{"id":105322,"date":"2025-12-16T18:36:08","date_gmt":"2025-12-16T18:36:08","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/cross-platform-user-journeys-and-the-future-of-app-growth\/"},"modified":"2026-02-01T17:38:10","modified_gmt":"2026-02-01T17:38:10","slug":"cross-platform-user-journeys-and-the-future-of-app-growth","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/cross-platform-user-journeys-and-the-future-of-app-growth\/","title":{"rendered":"Cross-platform user journeys and the future of app growth"},"content":{"rendered":"<p>How do app users really move from awareness to install \u2014 and why thinking in channels is holding marketers back?<\/p>\n<p>In this App Talks interview recorded at Business of Apps Berlin 2025, Maria Dimitropoulou, Head of Partnerships at SpinX, explains why modern app growth depends on understanding cross-platform user journeys, not isolated channels. The conversation covers CTV, mobile, web, creative strategy, attribution, and how to build acquisition strategies that drive long-term value.<\/p>\n<p>#AppGrowth, #UserAcquisition, #CTV, #CrossPlatformMarketing, #MobileMarketing, #AppTalk, #BusinessOfApps<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do app users really move from awareness to install \u2014 and why thinking in channels is holding marketers back? In this App Talks interview recorded at Business of Apps Berlin 2025, Maria Dimitropoulou, Head of Partnerships at SpinX, explains why modern app growth depends on understanding cross-platform user journeys, not isolated channels. The conversation covers CTV, mobile, web, creative strategy, attribution, and how to build acquisition strategies that drive long-term value. #AppGrowth, #UserAcquisition, #CTV, #CrossPlatformMarketing, #MobileMarketing, #AppTalk, #BusinessOfApps<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[],"class_list":["post-105322","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cross-platform user journeys and the future of app growth - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/cross-platform-user-journeys-and-the-future-of-app-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-platform user journeys and the future of app growth\" \/>\n<meta property=\"og:description\" content=\"How do app users really move from awareness to install \u2014 and why thinking in channels is holding marketers back? 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