{"id":105324,"date":"2025-12-18T17:43:37","date_gmt":"2025-12-18T17:43:37","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/why-your-paywall-is-your-most-important-growth-lever\/"},"modified":"2026-02-01T17:34:28","modified_gmt":"2026-02-01T17:34:28","slug":"why-your-paywall-is-your-most-important-growth-lever","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/why-your-paywall-is-your-most-important-growth-lever\/","title":{"rendered":"Why your paywall is your most important growth lever"},"content":{"rendered":"

Paywalls are often treated as a final step \u2014 but in reality, they\u2019re one of the most powerful moments for driving conversion.<\/p>\n

In this App Talks interview recorded at Business of Apps Berlin 2025, Peggy Anne Salz speaks with Lanre Akinyemi, VP Growth at Superwall, about why paywalls should be treated like landing pages, how teams can experiment without long development cycles, and what actually moves conversion across pricing, packaging, localization, and payment flows. The conversation also covers web payments, Apple\u2019s changing rules, and how small optimizations compound into meaningful growth.<\/p>\n

#AppMonetization, #Paywalls, #SubscriptionApps, #MobileGrowth, #AppTalk, #businessofappsberlin2025<\/p>\n","protected":false},"excerpt":{"rendered":"

Paywalls are often treated as a final step \u2014 but in reality, they\u2019re one of the most powerful moments for driving conversion. In this App Talks interview recorded at Business of Apps Berlin 2025, Peggy Anne Salz speaks with Lanre Akinyemi, VP Growth at Superwall, about why paywalls should be treated like landing pages, how teams can experiment without long development cycles, and what actually moves conversion across pricing, packaging, localization, and payment flows. The conversation also covers web payments, Apple\u2019s changing rules, and how small optimizations compound into meaningful growth. #AppMonetization, #Paywalls, #SubscriptionApps, #MobileGrowth, #AppTalk, #businessofappsberlin2025<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[],"class_list":["post-105324","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"\nWhy your paywall is your most important growth lever - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/why-your-paywall-is-your-most-important-growth-lever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why your paywall is your most important growth lever\" \/>\n<meta property=\"og:description\" content=\"Paywalls are often treated as a final step \u2014 but in reality, they\u2019re one of the most powerful moments for driving conversion. In this App Talks interview recorded at Business of Apps Berlin 2025, Peggy Anne Salz speaks with Lanre Akinyemi, VP Growth at Superwall, about why paywalls should be treated like landing pages, how teams can experiment without long development cycles, and what actually moves conversion across pricing, packaging, localization, and payment flows. 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