{"id":105411,"date":"2026-01-12T17:40:58","date_gmt":"2026-01-12T17:40:58","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/chatgpt-and-the-future-of-app-discovery\/"},"modified":"2026-02-01T17:33:11","modified_gmt":"2026-02-01T17:33:11","slug":"chatgpt-and-the-future-of-app-discovery","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/chatgpt-and-the-future-of-app-discovery\/","title":{"rendered":"ChatGPT and the future of app discovery"},"content":{"rendered":"

As large language models become a primary discovery layer, app growth teams are facing a fundamental shift in how users find, evaluate, and adopt products.<\/p>\n

In this App Talk interview, David Murphy speaks with Dan Shabtay, Co-Founder of Z2A Digital, about how the emerging ChatGPT app ecosystem is changing user acquisition, app distribution, and product strategy.<\/p>\n

They explore the rise of no-code app creation inside ChatGPT, what an LLM-first world means for traditional UA channels, why adaptability is becoming a critical skill for growth teams, and how app businesses can prepare for a future where discovery increasingly happens inside AI platforms rather than search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"

As large language models become a primary discovery layer, app growth teams are facing a fundamental shift in how users find, evaluate, and adopt products. In this App Talk interview, David Murphy speaks with Dan Shabtay, Co-Founder of Z2A Digital, about how the emerging ChatGPT app ecosystem is changing user acquisition, app distribution, and product strategy. They explore the rise of no-code app creation inside ChatGPT, what an LLM-first world means for traditional UA channels, why adaptability is becoming a critical skill for growth teams, and how app businesses can prepare for a future where discovery increasingly happens inside AI platforms rather than search engines.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[],"class_list":["post-105411","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"\nChatGPT and the future of app discovery - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/chatgpt-and-the-future-of-app-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT and the future of app discovery\" \/>\n<meta property=\"og:description\" content=\"As large language models become a primary discovery layer, app growth teams are facing a fundamental shift in how users find, evaluate, and adopt products. In this App Talk interview, David Murphy speaks with Dan Shabtay, Co-Founder of Z2A Digital, about how the emerging ChatGPT app ecosystem is changing user acquisition, app distribution, and product strategy. 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