AppHarbr<\/a>, about why ad quality is becoming a major threat to the sustainability of the app ecosystem.<\/p>\nAlex explains what \u201cbad ads\u201d really look like \u2014 from disruptive formats to malvertising and financial scams \u2014 and why users associate these experiences with the app itself, not the ad network. He also breaks down how publishers can improve transparency, proactively block harmful ads in real time, and protect both user experience and monetization performance.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bad ads don\u2019t just annoy users \u2014 they shorten sessions, drive uninstalls, damage ratings, and reduce long-term monetization. In this App Talk interview, David Murphy speaks with Alex Yerukhimovich, General Manager at AppHarbr, about why ad quality is becoming a major threat to the sustainability of the app ecosystem. Alex explains what \u201cbad ads\u201d really look like \u2014 from disruptive formats to malvertising and financial scams \u2014 and why users associate these experiences with the app itself, not the ad network. He also breaks down how publishers can improve transparency, proactively block harmful ads in real time, and protect both user experience and monetization performance.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[],"class_list":["post-105674","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"\n
Ad quality is hurting retention & app revenue - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/ad-quality-is-hurting-retention-app-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad quality is hurting retention & app revenue\" \/>\n<meta property=\"og:description\" content=\"Bad ads don\u2019t just annoy users \u2014 they shorten sessions, drive uninstalls, damage ratings, and reduce long-term monetization. In this App Talk interview, David Murphy speaks with Alex Yerukhimovich, General Manager at AppHarbr, about why ad quality is becoming a major threat to the sustainability of the app ecosystem. 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