{"id":105754,"date":"2026-02-02T03:10:25","date_gmt":"2026-02-02T03:10:25","guid":{"rendered":"https:\/\/www.businessofapps.com\/?post_type=podcast&#038;p=105754"},"modified":"2026-02-02T14:58:38","modified_gmt":"2026-02-02T14:58:38","slug":"why-saying-no-is-key-to-long-term-success","status":"publish","type":"podcast","link":"https:\/\/www.businessofapps.com\/podcasts\/why-saying-no-is-key-to-long-term-success\/","title":{"rendered":"#257: Why saying \u201cno\u201d Is key to long-term success with Mick Rigby, founder and CEO of Yodel Mobile &#8211; by Branch"},"content":{"rendered":"<div><iframe style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"#257: Why Saying \u201cNo\u201d Is Key to Long-Term Success with Mick Rigby, founder and CEO of Yodel Mobile\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=9tab8-1a28d27-pb&amp;from=pb6admin&amp;pbad=0&amp;share=0&amp;download=0&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=ffffff&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-105841\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/01\/ep_257_cover.png\" alt=\"\" width=\"730\" height=\"474\" srcset=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/01\/ep_257_cover-450x292.png 450w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/01\/ep_257_cover.png 730w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>Welcome to another episode of <a href=\"https:\/\/howigrewthis.com\" target=\"_blank\" rel=\"noopener\">How I Grew This podcast<\/a> from our partner <a href=\"https:\/\/www.branch.io\" target=\"_blank\" rel=\"noopener nofollow external\" data-wpel-link=\"external\">Branch<\/a> \u2013 mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through values-driven leadership and specialist focus.<\/p>\n<p>In this episode, hosts Amanda and Adam speak with Mick Rigby, founder and CEO of Yodel Mobile, about his 20-year journey building a specialist mobile app marketing agency. From launching just before the iPhone&#8217;s debut to being recently acquired by NP Digital, Mick shares insights on sustainable growth, maintaining company values, and adapting to industry changes.<\/p>\n<h2>Links and Resources:<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<div><a href=\"https:\/\/www.linkedin.com\/in\/mickrigby\/\" target=\"_blank\" rel=\"noopener\">Mick Rigby on LinkedIn<\/a><\/div>\n<\/li>\n<li><a href=\"https:\/\/yodelmobile.com\" target=\"_blank\" rel=\"noopener\">Yodel Mobile \u00a0website<\/a><\/li>\n<li><a href=\"https:\/\/www.businessofapps.com\/\" target=\"_blank\" rel=\"noopener\">Business Of Apps &#8211; connecting the app industry<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Today\u2019s topics include:<\/h2>\n<ul>\n<li>Saying \u201cno\u201d is a strategic advantage in app growth because focus and discipline create stronger long-term outcomes than chasing every opportunity.<\/li>\n<li>Yodel Mobile succeeded by committing early to being a specialist app marketing agency rather than a generalist digital services provider.<\/li>\n<li>Sustainable growth comes from cash-flow discipline, profitability, and resisting the pressure to scale faster than the business can support.<\/li>\n<li>Retaining talent and building a strong internal culture is a more durable competitive advantage than rapid hiring or aggressive expansion.<\/li>\n<li>AI will improve efficiency and data analysis in app marketing, but human skills like judgment, empathy, and strategy will matter even more.<\/li>\n<\/ul>\n<h2>Quotes from Mick Rigby:<\/h2>\n<blockquote>\n<p class=\"p1\"><em>\u201cI think there\u2019s something really powerful in the ability to say no\u201d<\/em><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p1\"><em>\u201cAI, the robots\u2026 there is so much that they\u2019re good at, but they are and they will continue to lack the human element.\u201d<\/em><\/p>\n<p class=\"p1\"><em>\u201c\u201cI\u2019m a great believer in you either have to be a specialist or a generalist.&#8221;<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of How I Grew This podcast from our partner Branch \u2013 mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through values-driven leadership and specialist focus. In this episode, hosts Amanda and Adam speak with Mick Rigby, founder and CEO of Yodel Mobile, about his 20-year journey building a specialist mobile app marketing agency. From launching just before the iPhone&#8217;s debut to being recently acquired by NP Digital, Mick shares insights on sustainable growth, maintaining company values, and adapting to industry changes. Links and Resources: Mick Rigby on LinkedIn Yodel Mobile \u00a0website Business Of Apps &#8211; connecting the app industry Today\u2019s topics include: Saying \u201cno\u201d is a strategic advantage in app growth because focus and<\/p>\n","protected":false},"author":683,"featured_media":106065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":""},"tags":[],"ads_category":[4643],"series":[4562],"class_list":["post-105754","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category_podcast-app-marketing","series-business-of-apps"],"acf":[],"episode_featured_image":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/02\/ep_257_thumb.png","episode_player_image":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/03\/boa_podcast_logo_2024_3.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/business-of-apps\/id1494940243","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmFwcHMuY29tL2ZlZWQvcG9kY2FzdA?sa=X&ved=2ahUKEwiKiPqB8MfsAhVI3RoKHe-BA08Q9sEGegQIARAC","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/4RfonFkgU1EqiMQy98J143","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"https:\/\/www.stitcher.com\/podcast\/business-of-apps-2","label":"Stitcher","class":"stitcher","icon":"stitcher.png"}},"rssFeedUrl":"https:\/\/www.businessofapps.com\/feed\/podcast\/business-of-apps","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"2WRWiVaRxQ\"><a href=\"https:\/\/www.businessofapps.com\/podcasts\/why-saying-no-is-key-to-long-term-success\/\">#257: Why saying \u201cno\u201d Is key to long-term success with Mick Rigby, founder and CEO of Yodel Mobile &#8211; by Branch<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/podcasts\/why-saying-no-is-key-to-long-term-success\/embed\/#?secret=2WRWiVaRxQ\" width=\"500\" height=\"350\" title=\"&#8220;#257: Why saying \u201cno\u201d Is key to long-term success with Mick Rigby, founder and CEO of Yodel Mobile &#8211; by Branch&#8221; &#8212; Business of Apps\" data-secret=\"2WRWiVaRxQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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