{"id":106839,"date":"2026-02-23T03:10:43","date_gmt":"2026-02-23T03:10:43","guid":{"rendered":"https:\/\/www.businessofapps.com\/?post_type=podcast&#038;p=106839"},"modified":"2026-02-19T16:34:57","modified_gmt":"2026-02-19T16:34:57","slug":"your-mobile-app-strategy-is-backward","status":"publish","type":"podcast","link":"https:\/\/www.businessofapps.com\/podcasts\/your-mobile-app-strategy-is-backward\/","title":{"rendered":"#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT &#8211; by Branch"},"content":{"rendered":"<div><iframe style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT - by Branch\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=n9cs6-1a4e0f8-pb&amp;from=pb6admin&amp;pbad=0&amp;share=0&amp;download=0&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=ffffff&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-106840 size-full\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/02\/ep_260_cover.png\" alt=\"\" width=\"730\" height=\"474\" srcset=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/02\/ep_260_cover-450x292.png 450w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/02\/ep_260_cover.png 730w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>What if your mobile app strategy was holding back your entire company&#8217;s growth?<\/p>\n<p>In this episode, <a href=\"https:\/\/www.linkedin.com\/in\/amandavandiver\/\" target=\"_blank\" rel=\"noopener\">Amanda<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/adlandis\/\" target=\"_blank\" rel=\"noopener\">Adam<\/a> of <a href=\"https:\/\/www.branch.io\" target=\"_blank\" rel=\"noopener\">Branch<\/a> welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn&#8217;t just about technology\u2014it&#8217;s an organizational imperative.<\/p>\n<p>From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer experiences, and staying ahead of LLM-driven search trends.<\/p>\n<p>Whether you&#8217;re scaling retail, launching a mobile strategy, or wrestling with how to compete in an AI-first world, this conversation cuts through the noise to deliver actionable insights that will reshape how you think about customer engagement across all channels.<\/p>\n<h2>Links and Resources:<\/h2>\n<ul>\n<li>\n<div><a href=\"https:\/\/www.linkedin.com\/in\/mattshudson\/\" target=\"_blank\" rel=\"noopener\">Matt Hudson on LinkedIn<\/a><\/div>\n<\/li>\n<li><a href=\"https:\/\/www.bildit.co\" target=\"_blank\" rel=\"noopener\">BILDIT website<\/a><\/li>\n<li><a href=\"https:\/\/www.branch.io\/\" target=\"_blank\" rel=\"noopener\">Branch &#8211; Mobile Attribution Platform and App Analytics Solutions For Enterprises<\/a><\/li>\n<\/ul>\n<h2>Today\u2019s topics include:<\/h2>\n<ul>\n<li>How to determine if your ecommerce business actually needs a mobile app<\/li>\n<li>Why organizational alignment across teams matters more than technology<\/li>\n<li>The critical difference between SEO and AI discovery optimization<\/li>\n<li>How to immediately implement AI-ready data on your site today<\/li>\n<li>Why React Native and cross-functional web-and-mobile teams accelerate app growth<\/li>\n<li>How AI personalization works at scale using embeddings and vectors<\/li>\n<\/ul>\n<h2>Quotes from Matt Hudson:<\/h2>\n<blockquote>\n<p class=\"p1\"><em>\u201cThe entire org of your company, no matter how big or small, has got to be vested in the growth of the mobile app.\u201d<\/em><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p1\"><em>\u201cYou know who doesn\u2019t care about cannibalization? The customer. The customer. They want the easiest experience to convert.\u201d<\/em><\/p>\n<p class=\"p1\"><em>\u201cIf the mobile app doesn\u2019t improve your ROAS, your return on ad spend, nobody\u2019s going to do anything with it.&#8221;<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>What if your mobile app strategy was holding back your entire company&#8217;s growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn&#8217;t just about technology\u2014it&#8217;s an organizational imperative. From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer experiences, and staying ahead of LLM-driven search trends. Whether you&#8217;re scaling retail, launching a mobile strategy, or wrestling with how to compete in an AI-first world, this conversation cuts through the noise to deliver actionable insights that will reshape how you think about customer engagement across all channels. Links and Resources: Matt<\/p>\n","protected":false},"author":683,"featured_media":106842,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":""},"tags":[],"ads_category":[4643],"series":[4562],"class_list":["post-106839","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category_podcast-app-marketing","series-business-of-apps"],"acf":[],"episode_featured_image":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/02\/ep_260_thumb.png","episode_player_image":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/03\/boa_podcast_logo_2024_3.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/business-of-apps\/id1494940243","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmFwcHMuY29tL2ZlZWQvcG9kY2FzdA?sa=X&ved=2ahUKEwiKiPqB8MfsAhVI3RoKHe-BA08Q9sEGegQIARAC","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/4RfonFkgU1EqiMQy98J143","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"https:\/\/www.stitcher.com\/podcast\/business-of-apps-2","label":"Stitcher","class":"stitcher","icon":"stitcher.png"}},"rssFeedUrl":"https:\/\/www.businessofapps.com\/feed\/podcast\/business-of-apps","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"wkGGiSD8Bk\"><a href=\"https:\/\/www.businessofapps.com\/podcasts\/your-mobile-app-strategy-is-backward\/\">#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT &#8211; by Branch<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/podcasts\/your-mobile-app-strategy-is-backward\/embed\/#?secret=wkGGiSD8Bk\" width=\"500\" height=\"350\" title=\"&#8220;#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT &#8211; by Branch&#8221; &#8212; Business of Apps\" data-secret=\"wkGGiSD8Bk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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