{"id":107235,"date":"2026-03-10T09:00:41","date_gmt":"2026-03-10T09:00:41","guid":{"rendered":"https:\/\/www.businessofapps.com\/?p=107235"},"modified":"2026-03-10T09:05:54","modified_gmt":"2026-03-10T09:05:54","slug":"inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026","status":"publish","type":"post","link":"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/","title":{"rendered":"Inside the key themes driving app growth at Business of Apps London 2026"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-107237\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/unnamed-1024x819-1.jpg\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/unnamed-1024x819-1-450x360.jpg 450w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/unnamed-1024x819-1-768x614.jpg 768w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/unnamed-1024x819-1.jpg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for <a href=\"https:\/\/apppromotionsummit.com\/london\/register\/\" target=\"_blank\" rel=\"noopener\">Business of Apps London 2026<\/a>. The event brings together decision-makers from leading apps and brands across eCommerce, fintech, health and fitness, and other key verticals of the mobile economy.<\/p>\n<p>With over <a href=\"https:\/\/apppromotionsummit.com\/london\/speakers\/\" target=\"_blank\" rel=\"noopener\">80 speakers across eight content stages<\/a>, this year\u2019s <a href=\"https:\/\/apppromotionsummit.com\/london\/agenda\/\" target=\"_blank\" rel=\"noopener\">agenda<\/a> explores the strategies and operational frameworks shaping modern app growth. Across the programme, four key pillars stand out as defining how leading teams are approaching growth in 2026: AI-powered growth engines, retention-led strategy, multi-channel user acquisition, and revenue innovation.<\/p>\n<p><em><strong>The forces shaping modern app growth<\/strong><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-107236\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/APS-Image.png\" alt=\"\" width=\"1024\" height=\"820\" srcset=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/APS-Image-450x360.png 450w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/APS-Image-768x615.png 768w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/APS-Image.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>AI-powered growth engines<\/h3>\n<p data-start=\"616\" data-end=\"856\">Find out how to leverage AI to transform every aspect of app marketing \u2013 from generating creatives and real-time optimisation to adaptive in-app experiences which drive smarter decisions and maximise ROI.<\/p>\n<p data-start=\"616\" data-end=\"856\">Sessions include:<\/p>\n<ul>\n<li><em>Three AI-led growth strategies for 2026<\/em> with Yasin Kheradmand, Head of Growth at Stakemate<\/li>\n<li><em>Designing AI-enabled CRM workflows<\/em> with Isabelle von Matuschka, Independent Growth Strategist<\/li>\n<\/ul>\n<h3 data-start=\"616\" data-end=\"856\">Multi-channel user acquisition<\/h3>\n<p data-start=\"616\" data-end=\"856\">Learn how to measure impact with privacy-conscious attribution, align campaigns with retention and reach new markets with data-informed strategies that maximise growth.<\/p>\n<p data-start=\"616\" data-end=\"856\">Sessions include:<\/p>\n<ul>\n<li><em>TV and CTV: Not just for big brands<\/em> with Jessica Gotti, Head of Performance Marketing at Bend<\/li>\n<li><em>From conversions to value: Why AI decisioning is the new advantage in UA<\/em> with Lesley Walker, Sales Engineer at Voyantis<\/li>\n<\/ul>\n<h3>Retention redefined<\/h3>\n<p data-start=\"616\" data-end=\"856\">Create value-driven experiences, personalised lifecycle journeys and community loops that drive lasting engagement and transform active users into advocates.<\/p>\n<p data-start=\"616\" data-end=\"856\">Sessions include:<\/p>\n<ul>\n<li><em>CRM trends for 2026<\/em> with Francesca Stringer, Senior Product Manager at Sky and Jill Angus, App Marketing Lead at Aviva<\/li>\n<li><em>Why your onboarding isn\u2019t activating users<\/em> with Daphne Tideman, Growth Advisor and Consultant<\/li>\n<\/ul>\n<h3>Revenue innovation<\/h3>\n<p data-start=\"616\" data-end=\"856\">Explore innovative pricing strategies and subscription evolution, while optimising payment flows like app-to-web and web-to-app to maximise revenue and deliver durable growth.<\/p>\n<p data-start=\"616\" data-end=\"856\">Sessions include:<\/p>\n<ul>\n<li><em>From free to paid: The analytics playbook that actually moves conversion<\/em> with Eshwarya Argawal, Director of Insights and Analytics at Busuu<\/li>\n<li>\n<div id=\"message-list_1773071796.942369\" aria-setsize=\"-1\">\n<div>\n<div aria-roledescription=\"message\">\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div><em>App monetisation just got turned upside down: here&#8217;s how to win on the web<\/em> with Lucas Lovell, VP of Product at Paddle<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/apppromotionsummit.com\/london\/register\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Join us<\/a>\u00a0at Business of Apps London 2026 on April 23rd at The Brewery, as we explore what\u2019s next for app growth and how the world\u2019s leading apps are scaling smarter.<\/p>\n<p>Don\u2019t forget, if you work for an app or brand, you can apply for a subsidised ticket\u00a0<a href=\"https:\/\/apppromotionsummit.com\/apply-for-app-tickets-london\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from leading apps and brands across eCommerce, fintech, health and fitness, and other key verticals of the mobile economy. With over 80 speakers across eight content stages, this year\u2019s agenda explores the strategies and operational frameworks shaping modern app growth. Across the programme, four key pillars stand out as defining how leading teams are approaching growth in 2026: AI-powered growth engines, retention-led strategy, multi-channel user acquisition, and revenue innovation. The forces shaping modern app growth AI-powered growth engines Find out how to leverage AI to transform every aspect of app marketing \u2013 from generating creatives and<\/p>\n","protected":false},"author":1438,"featured_media":107237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[13],"tags":[],"ads_category":[4551],"class_list":["post-107235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inside the key themes driving app growth at Business of Apps London 2026<\/title>\n<meta name=\"description\" content=\"On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. 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The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Business of Apps\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebusinessofapps\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T09:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T09:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/unnamed-1024x819-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nayden Tafradzhiyski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@businessofapps\" \/>\n<meta name=\"twitter:site\" content=\"@businessofapps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nayden Tafradzhiyski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/\"},\"author\":{\"name\":\"Nayden Tafradzhiyski\",\"@id\":\"https:\/\/www.businessofapps.com\/#\/schema\/person\/0a215af3d8f609975a1bb324c0cd549b\"},\"headline\":\"Inside the key themes driving app growth at Business of Apps London 2026\",\"datePublished\":\"2026-03-10T09:00:41+00:00\",\"dateModified\":\"2026-03-10T09:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/\"},\"wordCount\":414,\"image\":{\"@id\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/unnamed-1024x819-1.jpg\",\"articleSection\":[\"App Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/\",\"url\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/\",\"name\":\"Inside the key themes driving app growth at Business of Apps London 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessofapps.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.businessofapps.com\/news\/inside-the-key-themes-driving-app-growth-at-business-of-apps-london-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/unnamed-1024x819-1.jpg\",\"datePublished\":\"2026-03-10T09:00:41+00:00\",\"dateModified\":\"2026-03-10T09:05:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.businessofapps.com\/#\/schema\/person\/0a215af3d8f609975a1bb324c0cd549b\"},\"description\":\"On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. 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