{"id":29304,"date":"2018-05-10T20:45:14","date_gmt":"2018-05-10T20:45:14","guid":{"rendered":"https:\/\/www.businessofapps.com\/?page_id=29304"},"modified":"2026-02-04T17:22:50","modified_gmt":"2026-02-04T17:22:50","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.businessofapps.com\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h3><b>1. Who We Are<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Soko Media Ltd (\u201cwe\u201d, \u201cus\u201d, or \u201cour\u201d) is a UK-based B2B media and events company operating the Business of Apps platform. We specialize in connecting app professionals with insights, events, and partner opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are the data controller of your personal data when you interact with our websites, event platforms, and marketing services.<\/span><\/p>\n<p><b>Registered Office:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> 3rd Floor, 86-90 Paul Street<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> London, England, EC2A 4NE<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"mailto:hello@sokomedia.net\"><span style=\"font-weight: 400;\"> hello@sokomedia.net<\/span><\/a><\/p>\n<h3><b>2. Scope of This Policy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This Privacy Policy explains how we collect, use, share, and protect personal data when you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit our websites or landing pages<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Register for or attend our events<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact with our newsletters, reports, or downloadable resources<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access co-branded content hosted with our partners<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive email or digital advertising from us<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>3. What Personal Data We Collect<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We may collect and process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact data \u2013 name, job title, email address, company name, phone number<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business profile \u2013 company size, job function, industry sector, purchasing role<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement data \u2013 newsletter activity, event attendance, content downloads<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical data \u2013 IP address, browser\/device type, cookies, referral source<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner engagement data \u2013 interactions with sponsor content, links or ads<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>4. How We Collect It<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We collect your data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you fill in a form or register for an event<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you open emails or interact with content<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically via cookies and pixels<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Via partners or vendors (e.g. LinkedIn or third-party enrichment services)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>5. Legal Grounds for Processing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We process your personal data under the following legal grounds:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consent \u2013 for email marketing and gated content<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contractual necessity \u2013 to deliver services you&#8217;ve requested<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legitimate interests \u2013 to improve our services, events, and content<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legal obligations \u2013 to meet regulatory requirements<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may withdraw your consent or object to processing at any time.<\/span><\/p>\n<h3><b>6. How We Use Your Data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We use your data to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send you relevant content and communications<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Administer your event registrations and participation<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share selected information with sponsors if you interact with their content<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve our websites, event experiences, and targeting<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comply with legal obligations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We do not sell your personal data.<\/span><\/p>\n<h3><b>7. Sharing of Data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We may share your data with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trusted event partners or sponsors (when you opt-in or engage with their content)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM and analytics vendors (e.g. HubSpot, Google, LinkedIn)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registration and event platforms (e.g. Swapcard, Crowdcast)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legal or regulatory authorities where required<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We ensure that all partners and processors are subject to appropriate data protection agreements.<\/span><\/p>\n<h3><b>8. International Transfers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some services we use operate outside the UK and EEA (e.g. in the US). In such cases, we ensure that appropriate safeguards are in place, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UK or EU Standard Contractual Clauses (SCCs)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vendor due diligence and data protection commitments<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>9. Your Data Rights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You have the right to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access and request a copy of your personal data<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rectify inaccurate or outdated data<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Withdraw consent at any time<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Object to processing for direct marketing<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Request deletion or restriction of your data<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">File a complaint with the ICO or your local data authority<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To exercise these rights, contact us at <a href=\"mailto:hello@sokomedia.net\">hello@sokomedia.net<\/a>.<\/span><\/p>\n<h3><b>10. Cookies &amp; Tracking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We use cookies and tracking pixels to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure website traffic and behavior<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver personalized ads (LinkedIn, Meta, Google)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track engagement with newsletters or content<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can adjust cookie preferences via our cookie banner or browser settings. See our Cookie Policy for full details.<\/span><\/p>\n<h3><b>11. Retention of Data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We keep your personal data only as long as needed to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fulfill the purpose it was collected for<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comply with legal obligations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retain anonymized records for analytics or research<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may request deletion of your data at any time.<\/span><\/p>\n<h3><b>12. Policy Updates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We may update this policy from time to time. Significant changes will be communicated clearly via email or on our websites.<\/span><\/p>\n<h3><b>13. Contact Us<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you have questions or would like to exercise your rights:<\/span><\/p>\n<p><b>Soko Media Ltd<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> 3rd Floor, 86-90 Paul Street<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> London, EC2A 4NE<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"mailto:hello@sokomedia.net\"><span style=\"font-weight: 400;\"> hello@sokomedia.net<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Who We Are Soko Media Ltd (\u201cwe\u201d, \u201cus\u201d, or \u201cour\u201d) is a UK-based B2B media and events company operating the Business of Apps platform. We specialize in connecting app professionals with insights, events, and partner opportunities. We are the data controller of your personal data when you interact with our websites, event platforms, and marketing services. Registered Office: 3rd Floor, 86-90 Paul Street London, England, EC2A 4NE hello@sokomedia.net 2. Scope of This Policy This Privacy Policy explains how we collect, use, share, and protect personal data when you: Visit our websites or landing pages Register for or attend our events Interact with our newsletters, reports, or downloadable resources Access co-branded content hosted with our partners Receive email or digital advertising from us 3. What<\/p>\n","protected":false},"author":1425,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-no-left-sidebar.php","meta":{"_acf_changed":false,"content-type":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"ads_category":[],"class_list":["post-29304","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Privacy Policy<\/title>\n<meta name=\"description\" content=\"1. Who We Are Soko Media Ltd (\u201cwe\u201d, \u201cus\u201d, or \u201cour\u201d) is a UK-based B2B media and events company operating the Business of Apps platform. 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