{"id":32,"date":"2014-03-11T11:57:49","date_gmt":"2014-03-11T11:57:49","guid":{"rendered":"https:\/\/www.businessofapps.com\/?page_id=32"},"modified":"2026-03-04T21:22:27","modified_gmt":"2026-03-04T21:22:27","slug":"about","status":"publish","type":"page","link":"https:\/\/www.businessofapps.com\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Founded in 2013, Business of Apps is the leading B2B media and information platform for the global app industry.\u00a0 Our event series (formerly known as App Promotion Summit) has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform is the essential resource for people building, marketing and monetizing apps and is quoted as an authority on the app industry by the New York Times, BBC, Harvard Business Review and The Economist.\u00a0\u00a0<\/span><\/p>\n<p>Our <strong>mission<\/strong> is to connect and grow the app economy and create unrivalled opportunities for our team.<\/p>\n<p><strong>Our Values:<\/strong><\/p>\n<ul>\n<li>Collaborative &amp; Friendly<\/li>\n<li>Always Learning<\/li>\n<li>Committed<\/li>\n<li>High Performance<\/li>\n<\/ul>\n<h2><strong>Contact Us<\/strong><\/h2>\n<p>We&#8217;re always open to feedback, questions and for opportunities for partnerships. You can <a href=\"https:\/\/www.businessofapps.com\/contact\/\">get in touch with us\u00a0here<\/a>\u00a0<\/p>\n<p>Soko Media Ltd<br \/>3rd Floor<br \/>86-90 Paul Street<br \/>London EC2A 4NE<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-107173 size-large\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/team-photo-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/team-photo-450x300.jpg 450w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/team-photo-768x512.jpg 768w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/03\/team-photo-1024x683.jpg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"testimonials-block\"><h3>Business of Apps is a leading authority on the app industry<\/h3><div class=\"testimonials\"><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/ft-logo-200x200.jpg\" alt=\"ft-logo\" \/><span class=\"author\"><br><strong>Financial Times<\/strong><\/span><\/div><p>\"Daily active users of BeReal, last year\u2019s social media app sensation, are down nearly 50 per cent from their high point, according to data from Business of Apps.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/bloomberg-logo-200x200.jpg\" alt=\"bloomberg-logo\" \/><span class=\"author\"><br><strong>Bloomberg<\/strong><\/span><\/div><p>\"That\u2019s still well below the 270 million people using Microsoft Teams every month, or the 20 million people using Slack, according to an estimate from Business of Apps.\" <\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/nyt-200x200.jpg\" alt=\"nyt\" \/><span class=\"author\"><br><strong>New York Times<\/strong><\/span><\/div><p>\"Duolingo, the popular language-learning app that is used by more than 34 million people daily according to Business of Apps, is exploring ways to incorporate Puerto Rican Spanish into some features\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2023\/02\/guardian-200x200.png\" alt=\"guardian\" \/><span class=\"author\"><br><strong>The Guardian <\/strong><\/span><\/div><p>\"BeReal is growing rapidly. The vast majority of its lifetime 28m downloads happened this year, according to Business of Apps.\"\r\n<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/economist-logo-200x200.png\" alt=\"economist-logo\" \/><span class=\"author\"><br><strong>The Economist<\/strong><\/span><\/div><p>\" Today roughly 350m people around the world have a dating app on their phone, up from 250m in 2018, according to Business of Apps, a research firm.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/bbc-logo-1-200x200.jpg\" alt=\"bbc-logo\" \/><span class=\"author\"><br><strong>BBC<\/strong><\/span><\/div><p>\"In case you haven't heard of it, TikTok is a video-sharing app that lets users create and share 15 \u2013 60-second clips set to music or sound bites. Most of its users are reportedly under the age of 30, according to Business of Apps.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2023\/02\/bi-200x200.png\" alt=\"bi\" \/><span class=\"author\"><br><strong>Business Insider<\/strong><\/span><\/div><p>\"In 2016, Eats controlled 5% of the US food-delivery market, while Grubhub held 70%, according to data compiled by Business of Apps.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/forbes-200x200.png\" alt=\"forbes\" \/><span class=\"author\"><br><strong>Forbes<\/strong><\/span><\/div><p>\"As of 2023, the iPhone (which was released nearly two decades after Apple released its first computer) is Apple's current top-earning product, making 52% of its revenue, according to Business of Apps.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/reuters-200x200.jpg\" alt=\"reuters\" \/><span class=\"author\"><br><strong>Reuters<\/strong><\/span><\/div><p>\"Adding game-like micropayments could help Tinder, which has around 75 million active users but only 10.5 million paying subscribers, according to Business of Apps, opens new tab.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/time-200x200.jpg\" alt=\"time\" \/><span class=\"author\"><br><strong>Time<\/strong><\/span><\/div><p>\"By comparison Instagram took 15 months to reach 30 million downloads, while TikTok reached the milestone in just under two years. But the early numbers are still dwarfed by the 368 million users who visit Twitter daily, according to the Business of Apps.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2023\/02\/tc-200x200.webp\" alt=\"tc\" \/><span class=\"author\"><br><strong>TechCrunch<\/strong><\/span><\/div><p>\"Is the shine wearing off BeReal? Interesting data out this week from Business of Apps indicates that BeReal may have already peaked.\" <\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/daily-mail-logo-200x200.png\" alt=\"daily-mail-logo\" \/><span class=\"author\"><br><strong>Daily Mail<\/strong><\/span><\/div><p>\"As of January this year, Paramount+ had over 55 million users and Disney+ had over 161 million. It allows them to receive money every month from users and tap into a market that is projected to be worth $115 billion by 2026, according to Business of Apps.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/12\/telegraph-200x200.png\" alt=\"telegraph\" \/><span class=\"author\"><br><strong>The Telegraph<\/strong><\/span><\/div><p>\"Apps are incredibly useful, but you should always delete the ones you don\u2019t\r\nuse as they can be a security risk.\r\n'Apps are the entry point for many of the most popular services available\r\ntoday,' explains David Curry, data editor of Business of Apps\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/wired-200x200.png\" alt=\"wired\" \/><span class=\"author\"><br><strong>Wired<\/strong><\/span><\/div><p>\"According to the BusinessOfApps, Apple sold 114 million AirPods in 2020 \u2013 that\u2019s up from 15 million in 2017. These huge sales make it somewhat surprising that Apple has yet to give the original AirPods a significant refresh since their launch back in September 2016.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/emarketer-e1730901383450-200x200.png\" alt=\"emarketer\" \/><span class=\"author\"><br><strong>eMarketer<\/strong><\/span><\/div><p>\"Netflix, which had 220.6 million subscribers worldwide In 2022, per Business of Apps, can pivot into cloud gaming and generate new opportunities for user engagement and in-game advertising without disturbing its core business.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/varieyt-200x200.jpg\" alt=\"varieyt\" \/><span class=\"author\"><br><strong>Variety<\/strong><\/span><\/div><p>\"The company has also seemingly achieved its advertiser-friendly aspirations, generating an all-time high of $31.5 billion in ad revenue for 2023 according to a Business of Apps report.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/yahoo-finance-200x200.png\" alt=\"yahoo-finance\" \/><span class=\"author\"><br><strong>Yahoo Finance<\/strong><\/span><\/div><p>\"Indeed, according to data from Business of Apps, while Tinder still holds the market share in the U.S. (27%) Bumble is only just behind (26%).\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/unnamed-200x200.jpg\" alt=\"unnamed\" \/><span class=\"author\"><br><strong>Entrepreneur <\/strong><\/span><\/div><p>\"Mobile apps are nothing if not intertwined with most Americans' daily lives. It's no surprise then, that by 2021, the number for total mobile app downloads is expected to reach 352.9 billion per year, according to a Business of Apps report.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/11\/newsweek-logo-200x200.png\" alt=\"newsweek-logo\" \/><span class=\"author\"><br><strong>Newsweek<\/strong><\/span><\/div><p>\"Cash App, a peer-to-peer payment service owned by Block, Inc., boasts more than 44 million monthly active users, according to Business of Apps. Cash App is nearly as large as Venmo, PayPal's equivalent peer-to-peer service, despite being launched four years later.\"<\/p><\/div><div class=\"testimonials-item\"><div class=\"testimonials-item__author\"><img decoding=\"async\" class=\"testimonials-item__image\" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2024\/08\/fortune-logo-200x200.jpg\" alt=\"fortune-logo\" \/><span class=\"author\"><br><strong>Fortune<\/strong><\/span><\/div><p>\"If these features do indeed come to Bumble in the future, they will impact the experience of millions. Indeed, according to data from Business of Apps, while Tinder still holds the market share in the U.S., Bumble is only just behind.\"<\/p><\/div><\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 2013, Business of Apps is the leading B2B media and information platform for the global app industry.\u00a0 Our event series (formerly known as App Promotion Summit) has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform is the essential resource for people building, marketing and monetizing apps and is quoted as an authority on the app industry by the New York Times, BBC, Harvard Business Review and The Economist.\u00a0\u00a0 Our mission is to connect and grow the app economy and create unrivalled opportunities for our team. Our Values: Collaborative &amp; Friendly Always Learning Committed High Performance Contact Us We&#8217;re always open to feedback, questions and for opportunities for partnerships. You can get in touch with<\/p>\n","protected":false},"author":1425,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"tpl-team.php","meta":{"_acf_changed":false,"content-type":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"ads_category":[],"class_list":["post-32","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About Us<\/title>\n<meta name=\"description\" content=\"The Business of Apps helps you to learn app marketing, monetization and the other commercial skills required to succeed in the app industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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