{"id":95453,"date":"2024-07-22T13:04:15","date_gmt":"2024-07-22T12:04:15","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/mastering-multichannel-magic-scaling-messaging-with-byron-goodman-customer-io\/"},"modified":"2025-11-14T15:38:39","modified_gmt":"2025-11-14T15:38:39","slug":"mastering-multichannel-magic-scaling-messaging-with-byron-goodman-customer-io","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/mastering-multichannel-magic-scaling-messaging-with-byron-goodman-customer-io\/","title":{"rendered":"Mastering Multichannel Magic: Scaling Messaging with Byron Goodman, Customer.io"},"content":{"rendered":"<p><span data-sheets-root=\"1\">In this episode of App Talks with Peggy Anne Salz, our host chats with Byron Goodman, Head of Sales EMEA at Customer.io, exploring transformative trends in cross-channel communication. Goodman reveals insights from their 2024 State of Messaging report: 80% of marketers face pressure to achieve more with less budget. He discusses effective strategies for utilizing multiple messaging channels\u2014like email, SMS, and in-app notifications\u2014to significantly boost revenue while managing costs efficiently. The conversation also emphasizes the power of data-driven insights for customizing user engagements, ensuring communications are tailored to each user&#8217;s preferred channel.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of App Talks with Peggy Anne Salz, our host chats with Byron Goodman, Head of Sales EMEA at Customer.io, exploring transformative trends in cross-channel communication. Goodman reveals insights from their 2024 State of Messaging report: 80% of marketers face pressure to achieve more with less budget. He discusses effective strategies for utilizing multiple messaging channels\u2014like email, SMS, and in-app notifications\u2014to significantly boost revenue while managing costs efficiently. The conversation also emphasizes the power of data-driven insights for customizing user engagements, ensuring communications are tailored to each user&#8217;s preferred channel.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4549],"class_list":["post-95453","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mastering Multichannel Magic: Scaling Messaging with Byron Goodman, Customer.io - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/mastering-multichannel-magic-scaling-messaging-with-byron-goodman-customer-io\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Multichannel Magic: Scaling Messaging with Byron Goodman, Customer.io\" \/>\n<meta property=\"og:description\" content=\"In this episode of App Talks with Peggy Anne Salz, our host chats with Byron Goodman, Head of Sales EMEA at Customer.io, exploring transformative trends in cross-channel communication. 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