{"id":95648,"date":"2024-07-29T10:03:55","date_gmt":"2024-07-29T09:03:55","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/exploring-microsofts-mobile-app-strategy-insights-from-ramit-arora-program-manager\/"},"modified":"2025-11-14T16:00:30","modified_gmt":"2025-11-14T16:00:30","slug":"exploring-microsofts-mobile-app-strategy-insights-from-ramit-arora-program-manager","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/exploring-microsofts-mobile-app-strategy-insights-from-ramit-arora-program-manager\/","title":{"rendered":"Exploring Microsoft&#8217;s Mobile App Strategy: Insights from Ramit Arora, Program Manager"},"content":{"rendered":"<p><span data-sheets-root=\"1\">In this episode of App Talks with Peggy Anne Salz, Ramit Arora, Program Manager, Growth &amp; Monetization Strategy at Microsoft delves into Microsoft&#8217;s compelling approach to mobile app packaging and distribution. He shares how Microsoft leverages ASO, MMP, and strategic AB testing to optimize funnels and enhance user acquisition and retention. The duo dive into his insights on Microsoft&#8217;s high-value app offerings across platforms, from AI features in PowerPoint to optimized mobile experiences, and their evolving strategies in subscription models and alternative monetization avenues.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of App Talks with Peggy Anne Salz, Ramit Arora, Program Manager, Growth &amp; Monetization Strategy at Microsoft delves into Microsoft&#8217;s compelling approach to mobile app packaging and distribution. He shares how Microsoft leverages ASO, MMP, and strategic AB testing to optimize funnels and enhance user acquisition and retention. The duo dive into his insights on Microsoft&#8217;s high-value app offerings across platforms, from AI features in PowerPoint to optimized mobile experiences, and their evolving strategies in subscription models and alternative monetization avenues.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4551],"class_list":["post-95648","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exploring Microsoft&#039;s Mobile App Strategy: Insights from Ramit Arora, Program Manager - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/exploring-microsofts-mobile-app-strategy-insights-from-ramit-arora-program-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring Microsoft&#039;s Mobile App Strategy: Insights from Ramit Arora, Program Manager\" \/>\n<meta property=\"og:description\" content=\"In this episode of App Talks with Peggy Anne Salz, Ramit Arora, Program Manager, Growth &amp; Monetization Strategy at Microsoft delves into Microsoft&#8217;s compelling approach to mobile app packaging and distribution. 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