{"id":95649,"date":"2024-07-29T10:00:09","date_gmt":"2024-07-29T09:00:09","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/insights-on-retention-alternative-app-stores-and-marginal-gains-with-mick-rigby-yodel-mobile\/"},"modified":"2025-11-14T15:40:02","modified_gmt":"2025-11-14T15:40:02","slug":"insights-on-retention-alternative-app-stores-and-marginal-gains-with-mick-rigby-yodel-mobile","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/insights-on-retention-alternative-app-stores-and-marginal-gains-with-mick-rigby-yodel-mobile\/","title":{"rendered":"Unlocking App Success: Insights on Retention, Alternative App Stores, and Marginal Gains with Mick Rigby, Yodel Mobile"},"content":{"rendered":"

In this episode of App Talks with Peggy Anne Salz, our host speaks with industry veteran and long-time friend Mick Rigby, CEO and Founder of Yodel Mobile. The two discuss the ever-evolving landscape of mobile apps and the challenges in retaining users with rising expectations. Rigby advocates for a back-to-basics approach, zeroing in on customer needs rather than getting lost in the allure of AI and other nascent tech tools. He dives into the value of competition in driving innovation and improvement, urging app businesses to learn from both the successes and failures of their rivals. And he shares his latest listens, including The Staves, English Teacher, and Ride, blending his passion for music with industry insights.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In this episode of App Talks with Peggy Anne Salz, our host speaks with industry veteran and long-time friend Mick Rigby, CEO and Founder of Yodel Mobile. The two discuss the ever-evolving landscape of mobile apps and the challenges in retaining users with rising expectations. Rigby advocates for a back-to-basics approach, zeroing in on customer needs rather than getting lost in the allure of AI and other nascent tech tools. He dives into the value of competition in driving innovation and improvement, urging app businesses to learn from both the successes and failures of their rivals. And he shares his latest listens, including The Staves, English Teacher, and Ride, blending his passion for music with industry insights.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4549],"class_list":["post-95649","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"\nUnlocking App Success: Insights on Retention, Alternative App Stores, and Marginal Gains with Mick Rigby, Yodel Mobile - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/insights-on-retention-alternative-app-stores-and-marginal-gains-with-mick-rigby-yodel-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking App Success: Insights on Retention, Alternative App Stores, and Marginal Gains with Mick Rigby, Yodel Mobile\" \/>\n<meta property=\"og:description\" content=\"In this episode of App Talks with Peggy Anne Salz, our host speaks with industry veteran and long-time friend Mick Rigby, CEO and Founder of Yodel Mobile. 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