{"id":95651,"date":"2024-07-29T10:01:26","date_gmt":"2024-07-29T09:01:26","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/"},"modified":"2025-11-14T15:42:05","modified_gmt":"2025-11-14T15:42:05","slug":"exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/","title":{"rendered":"Exploring App Efficiency and Profitable Personalization with CleverTap&#8217;s Momchil Kyurkchiev"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Join Peggy Anne Salz on App Talks as she sits down with Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. Dive into the world of app development, where efficiency reigns supreme. Momchil shares key insights from the industry, highlighting a shift towards user retention and personalized experiences. Discover how CleverTap&#8217;s innovative strategies are reshaping player engagement in gaming and beyond, leveraging advanced analytics and AI to tailor user journeys. Whether you&#8217;re a seasoned marketer or tech enthusiast, this episode offers a deep dive into the evolving landscape of mobile apps and user engagement strategies that drive success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Peggy Anne Salz on App Talks as she sits down with Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. Dive into the world of app development, where efficiency reigns supreme. Momchil shares key insights from the industry, highlighting a shift towards user retention and personalized experiences. Discover how CleverTap&#8217;s innovative strategies are reshaping player engagement in gaming and beyond, leveraging advanced analytics and AI to tailor user journeys. Whether you&#8217;re a seasoned marketer or tech enthusiast, this episode offers a deep dive into the evolving landscape of mobile apps and user engagement strategies that drive success.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4549],"class_list":["post-95651","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exploring App Efficiency and Profitable Personalization with CleverTap&#039;s Momchil Kyurkchiev - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring App Efficiency and Profitable Personalization with CleverTap&#039;s Momchil Kyurkchiev\" \/>\n<meta property=\"og:description\" content=\"Join Peggy Anne Salz on App Talks as she sits down with Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. Dive into the world of app development, where efficiency reigns supreme. Momchil shares key insights from the industry, highlighting a shift towards user retention and personalized experiences. Discover how CleverTap&#8217;s innovative strategies are reshaping player engagement in gaming and beyond, leveraging advanced analytics and AI to tailor user journeys. Whether you&#8217;re a seasoned marketer or tech enthusiast, this episode offers a deep dive into the evolving landscape of mobile apps and user engagement strategies that drive success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/\" \/>\n<meta property=\"og:site_name\" content=\"Business of Apps\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebusinessofapps\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T15:42:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@businessofapps\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/\",\"url\":\"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/\",\"name\":\"Exploring App Efficiency and Profitable Personalization with CleverTap's Momchil Kyurkchiev - Business of Apps\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessofapps.com\/#website\"},\"datePublished\":\"2024-07-29T09:01:26+00:00\",\"dateModified\":\"2025-11-14T15:42:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Videos\",\"item\":\"https:\/\/www.businessofapps.com\/video\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exploring App Efficiency and Profitable Personalization with CleverTap&#8217;s Momchil Kyurkchiev\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.businessofapps.com\/#website\",\"url\":\"https:\/\/www.businessofapps.com\/\",\"name\":\"Business of Apps\",\"description\":\"Connecting the app industry\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.businessofapps.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Exploring App Efficiency and Profitable Personalization with CleverTap's Momchil Kyurkchiev - Business of Apps","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/","og_locale":"en_US","og_type":"article","og_title":"Exploring App Efficiency and Profitable Personalization with CleverTap's Momchil Kyurkchiev","og_description":"Join Peggy Anne Salz on App Talks as she sits down with Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. Dive into the world of app development, where efficiency reigns supreme. Momchil shares key insights from the industry, highlighting a shift towards user retention and personalized experiences. Discover how CleverTap&#8217;s innovative strategies are reshaping player engagement in gaming and beyond, leveraging advanced analytics and AI to tailor user journeys. Whether you&#8217;re a seasoned marketer or tech enthusiast, this episode offers a deep dive into the evolving landscape of mobile apps and user engagement strategies that drive success.","og_url":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/","og_site_name":"Business of Apps","article_publisher":"https:\/\/www.facebook.com\/thebusinessofapps","article_modified_time":"2025-11-14T15:42:05+00:00","twitter_card":"summary_large_image","twitter_site":"@businessofapps","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/","url":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/","name":"Exploring App Efficiency and Profitable Personalization with CleverTap's Momchil Kyurkchiev - Business of Apps","isPartOf":{"@id":"https:\/\/www.businessofapps.com\/#website"},"datePublished":"2024-07-29T09:01:26+00:00","dateModified":"2025-11-14T15:42:05+00:00","breadcrumb":{"@id":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.businessofapps.com\/video\/exploring-app-efficiency-and-profitable-personalization-with-clevertaps-momchil-kyurkchiev\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Videos","item":"https:\/\/www.businessofapps.com\/video\/"},{"@type":"ListItem","position":2,"name":"Exploring App Efficiency and Profitable Personalization with CleverTap&#8217;s Momchil Kyurkchiev"}]},{"@type":"WebSite","@id":"https:\/\/www.businessofapps.com\/#website","url":"https:\/\/www.businessofapps.com\/","name":"Business of Apps","description":"Connecting the app industry","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.businessofapps.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/aiovg_videos\/95651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/aiovg_videos"}],"about":[{"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/types\/aiovg_videos"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/users\/1425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/comments?post=95651"}],"wp:attachment":[{"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/media?parent=95651"}],"wp:term":[{"taxonomy":"aiovg_categories","embeddable":true,"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/aiovg_categories?post=95651"},{"taxonomy":"aiovg_tags","embeddable":true,"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/aiovg_tags?post=95651"},{"taxonomy":"ads_category","embeddable":true,"href":"https:\/\/www.businessofapps.com\/wp-json\/wp\/v2\/ads_category?post=95651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}