{"id":98859,"date":"2025-01-22T12:11:58","date_gmt":"2025-01-22T12:11:58","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/why-every-marketer-needs-to-rethink-crm-now\/"},"modified":"2026-02-01T18:02:12","modified_gmt":"2026-02-01T18:02:12","slug":"why-every-marketer-needs-to-rethink-crm-now","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/why-every-marketer-needs-to-rethink-crm-now\/","title":{"rendered":"Why Every Marketer Needs to Rethink CRM Now"},"content":{"rendered":"<p>CRM is no longer just about newsletters and promotions\u2014it\u2019s now the backbone of successful app marketing. In this episode of App Talks, Peggy Anne Salz sits down with Karan Tibdewal, Founder of LTV Labs and the industry\u2019s go-to CRM Guy, to discuss the evolution of lifecycle marketing, the shift toward full-funnel engagement, and the essential tools marketers need to stay ahead. Learn how to break down data silos, optimize customer journeys, and future-proof your CRM strategy in a privacy-first world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM is no longer just about newsletters and promotions\u2014it\u2019s now the backbone of successful app marketing. In this episode of App Talks, Peggy Anne Salz sits down with Karan Tibdewal, Founder of LTV Labs and the industry\u2019s go-to CRM Guy, to discuss the evolution of lifecycle marketing, the shift toward full-funnel engagement, and the essential tools marketers need to stay ahead. Learn how to break down data silos, optimize customer journeys, and future-proof your CRM strategy in a privacy-first world.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4549],"class_list":["post-98859","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Every Marketer Needs to Rethink CRM Now - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/why-every-marketer-needs-to-rethink-crm-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Every Marketer Needs to Rethink CRM Now\" \/>\n<meta property=\"og:description\" content=\"CRM is no longer just about newsletters and promotions\u2014it\u2019s now the backbone of successful app marketing. 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