{"id":98860,"date":"2025-01-22T12:12:17","date_gmt":"2025-01-22T12:12:17","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/the-art-of-keeping-subscription-users-hooked\/"},"modified":"2026-02-01T18:01:35","modified_gmt":"2026-02-01T18:01:35","slug":"the-art-of-keeping-subscription-users-hooked","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/the-art-of-keeping-subscription-users-hooked\/","title":{"rendered":"The Art of Keeping Subscription Users Hooked"},"content":{"rendered":"<p>Engaging and retaining users in a subscription app takes more than just good content\u2014it requires strategy, personalization, and community. In this episode of App Talks, Peggy Anne Salz speaks with Robert Vaternam, Senior CRM Manager at Freeletics, about how AI-driven personalization, behavioral insights, and community engagement fuel long-term user retention. Discover how Freeletics adapts workouts, re-engages users after lapses, and leverages CRM data to enhance product experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engaging and retaining users in a subscription app takes more than just good content\u2014it requires strategy, personalization, and community. In this episode of App Talks, Peggy Anne Salz speaks with Robert Vaternam, Senior CRM Manager at Freeletics, about how AI-driven personalization, behavioral insights, and community engagement fuel long-term user retention. Discover how Freeletics adapts workouts, re-engages users after lapses, and leverages CRM data to enhance product experience.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4555],"class_list":["post-98860","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Art of Keeping Subscription Users Hooked - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/the-art-of-keeping-subscription-users-hooked\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Keeping Subscription Users Hooked\" \/>\n<meta property=\"og:description\" content=\"Engaging and retaining users in a subscription app takes more than just good content\u2014it requires strategy, personalization, and community. 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