{"id":98861,"date":"2025-01-22T12:12:35","date_gmt":"2025-01-22T12:12:35","guid":{"rendered":"https:\/\/www.businessofapps.com\/video\/avoid-the-30-app-store-fees-switch-to-a-web-acquisition\/"},"modified":"2026-02-01T18:01:24","modified_gmt":"2026-02-01T18:01:24","slug":"avoid-the-30-app-store-fees-switch-to-a-web-acquisition","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessofapps.com\/video\/avoid-the-30-app-store-fees-switch-to-a-web-acquisition\/","title":{"rendered":"Avoid the 30% App Store Fees, Switch to A Web Acquisition"},"content":{"rendered":"<p>Breaking away from traditional app funnels, Paired is leading the charge with web-first acquisition. In this episode of App Talks, Peggy Anne Salz sits down with Jessica Gotti, Head of Performance Marketing at Paired, to talk about how shifting to a web-to-app and full web funnel has been a game-changer\u2014allowing the company to bypass the 30% app store commissions, regain lost data visibility, and attract higher-intent users. Jessica breaks down how they built their web onboarding funnel, why it&#8217;s working, and how it\u2019s shaping their 2025 strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breaking away from traditional app funnels, Paired is leading the charge with web-first acquisition. In this episode of App Talks, Peggy Anne Salz sits down with Jessica Gotti, Head of Performance Marketing at Paired, to talk about how shifting to a web-to-app and full web funnel has been a game-changer\u2014allowing the company to bypass the 30% app store commissions, regain lost data visibility, and attract higher-intent users. Jessica breaks down how they built their web onboarding funnel, why it&#8217;s working, and how it\u2019s shaping their 2025 strategy.<\/p>\n","protected":false},"author":1425,"comment_status":"closed","ping_status":"closed","template":"","aiovg_categories":[4568],"aiovg_tags":[],"ads_category":[4627],"class_list":["post-98861","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-app-talks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Avoid the 30% App Store Fees, Switch to A Web Acquisition - Business of Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessofapps.com\/video\/avoid-the-30-app-store-fees-switch-to-a-web-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avoid the 30% App Store Fees, Switch to A Web Acquisition\" \/>\n<meta property=\"og:description\" content=\"Breaking away from traditional app funnels, Paired is leading the charge with web-first acquisition. 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