{"id":99324,"date":"2025-02-10T09:23:38","date_gmt":"2025-02-10T09:23:38","guid":{"rendered":"https:\/\/www.businessofapps.com\/?p=99324"},"modified":"2026-02-02T16:06:05","modified_gmt":"2026-02-02T16:06:05","slug":"unlock-app-growth-in-2025-with-web-to-app-strategies","status":"publish","type":"post","link":"https:\/\/www.businessofapps.com\/news\/unlock-app-growth-in-2025-with-web-to-app-strategies\/","title":{"rendered":"Unlock app growth in 2025 with Web-to-App strategies [online workshop]"},"content":{"rendered":"<p><a href=\"https:\/\/www.paddle.com\/events\/web-revenue-labs?utm_medium=website&amp;utm_source=partner&amp;utm_campaign=webinars_fy2025_q1_web_revenue_lab_series&amp;utm_content=business-of-apps\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-99325 \" src=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/02\/Web-Revenue-Labs-Business-of-Apps.png\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/02\/Web-Revenue-Labs-Business-of-Apps-450x300.png 450w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/02\/Web-Revenue-Labs-Business-of-Apps-768x512.png 768w, https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/02\/Web-Revenue-Labs-Business-of-Apps-1024x683.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<div>\n<div dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"46774130-bf65-4e8f-9fb6-f3e75f0d4571\" data-message-model-slug=\"gpt-4o\">\n<div>\n<div>\n<p>App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive workshop series called <a href=\"https:\/\/www.paddle.com\/events\/web-revenue-labs?utm_medium=website&amp;utm_source=partner&amp;utm_campaign=webinars_fy2025_q1_web_revenue_lab_series&amp;utm_content=business-of-apps\" target=\"_blank\" rel=\"noopener\">Web Revenue Labs<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Nathan Hudson, CEO of Perceptycs and App Marketer of the Year 2024, alongside Andrew Davies, CMO at <a href=\"https:\/\/www.paddle.com\/events\/web-revenue-labs?utm_medium=website&amp;utm_source=partner&amp;utm_campaign=webinars_fy2025_q1_web_revenue_lab_series&amp;utm_content=business-of-apps\" target=\"_blank\" rel=\"noopener\">Paddle<\/a>, will break down <a href=\"https:\/\/www.paddle.com\/events\/web-revenue-labs?utm_medium=website&amp;utm_source=partner&amp;utm_campaign=webinars_fy2025_q1_web_revenue_lab_series&amp;utm_content=business-of-apps\" target=\"_blank\" rel=\"noopener\">Web-to-App strategies<\/a> and dive deep into the ins and outs of how they can help apps grow, reduce costs, and expand into new markets.<\/p>\n<p>Whether you&#8217;re just starting out or already generating millions in revenue, these events are designed to help apps at every stage:<\/p>\n<div>\n<ul>\n<li><strong>Early-stage apps<\/strong>: Learn how to improve cash flow, reduce marketing costs, and test channels faster<\/li>\n<li><strong>Growing apps<\/strong>: Discover techniques for faster experimentation, better marketing attribution, and lower platform fees<\/li>\n<li><strong>Scaled apps<\/strong>: Explore how Web-to-App enables audience expansion and significant cost savings at scale<\/li>\n<\/ul>\n<\/div>\n<div>\n<div dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"c27fe3a8-6b36-46c3-ae19-d6b07cd4286c\" data-message-model-slug=\"gpt-4o\">\n<p>The sessions will be fully interactive, encouraging participants to ask questions, engage in discussions, and gain hands-on insights they can apply immediately.<\/p>\n<\/div>\n<\/div>\n<p>What to expect:<\/p>\n<ul>\n<li>Real-world case studies and successful Web-to-App strategies<\/li>\n<li>Actionable insights to improve conversion rates and ROAS<\/li>\n<li>Practical tools to test, measure, and optimize your Web-to-App funnel<\/li>\n<\/ul>\n<p>The series will dive deep into the business case for Web-to-App, sharing proven playbooks and tools that top app-first companies use to drive revenue through the web.<\/p>\n<p>\ud83d\udcc5<em> The first session in the series will take place on Thursday, February 13th. If you don&#8217;t want to miss this opportunity to future-proof your app growth strategy, save your spot <a href=\"https:\/\/www.paddle.com\/events\/web-revenue-labs?utm_medium=website&amp;utm_source=partner&amp;utm_campaign=webinars_fy2025_q1_web_revenue_lab_series&amp;utm_content=business-of-apps\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive workshop series called Web Revenue Labs. Nathan Hudson, CEO of Perceptycs and App Marketer of the Year 2024, alongside Andrew Davies, CMO at Paddle, will break down Web-to-App strategies and dive deep into the ins and outs of how they can help apps grow, reduce costs, and expand into new markets. Whether you&#8217;re just starting out or already generating millions in revenue, these events are designed to help apps at every stage: Early-stage apps: Learn how to improve cash flow, reduce marketing costs, and test channels faster Growing apps: Discover techniques for faster experimentation, better marketing attribution, and lower platform fees Scaled<\/p>\n","protected":false},"author":1438,"featured_media":99325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[318],"tags":[],"ads_category":[4621],"class_list":["post-99324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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