{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"How in-app communities are becoming a growth engine","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zYJY7PF4nC\"><a href=\"https:\/\/www.businessofapps.com\/video\/how-in-app-communities-are-becoming-a-growth-engine\/\">How in-app communities are becoming a growth engine<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/video\/how-in-app-communities-are-becoming-a-growth-engine\/embed\/#?secret=zYJY7PF4nC\" width=\"600\" height=\"338\" title=\"&#8220;How in-app communities are becoming a growth engine&#8221; &#8212; Business of Apps\" data-secret=\"zYJY7PF4nC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"As user acquisition gets harder and attention gets scarcer, apps are under pressure to do more than just \u201cstay top of mind.\u201d Building real in-app communities is emerging as one of the most effective ways to drive retention, trust, and long-term value. In this App Talk interview, Peggy Anne Salz speaks with Luigi Manrique, Account Executive at Stream, about how leading apps are architecting community features directly into their products \u2014 from social feeds and chat to moderation, analytics, and feedback loops that actually scale. Luigi shares concrete examples from companies like Robinhood, Strava, and Nextdoor, unpacking what it takes to design community experiences that feel native, trustworthy, and performant \u2014 especially in regulated or high-trust categories like fintech. He also explains why execution, rollout"}