{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"Cross-platform user journeys and the future of app growth","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"snSVrRXFvz\"><a href=\"https:\/\/www.businessofapps.com\/video\/cross-platform-user-journeys-and-the-future-of-app-growth\/\">Cross-platform user journeys and the future of app growth<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/video\/cross-platform-user-journeys-and-the-future-of-app-growth\/embed\/#?secret=snSVrRXFvz\" width=\"600\" height=\"338\" title=\"&#8220;Cross-platform user journeys and the future of app growth&#8221; &#8212; Business of Apps\" data-secret=\"snSVrRXFvz\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"How do app users really move from awareness to install \u2014 and why thinking in channels is holding marketers back? In this App Talks interview recorded at Business of Apps Berlin 2025, Maria Dimitropoulou, Head of Partnerships at SpinX, explains why modern app growth depends on understanding cross-platform user journeys, not isolated channels. The conversation covers CTV, mobile, web, creative strategy, attribution, and how to build acquisition strategies that drive long-term value. #AppGrowth, #UserAcquisition, #CTV, #CrossPlatformMarketing, #MobileMarketing, #AppTalk, #BusinessOfApps"}