{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"How paid campaigns boost your ASO","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"N4oyfEfut7\"><a href=\"https:\/\/www.businessofapps.com\/video\/how-paid-campaigns-boost-your-aso\/\">How paid campaigns boost your ASO<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/video\/how-paid-campaigns-boost-your-aso\/embed\/#?secret=N4oyfEfut7\" width=\"600\" height=\"338\" title=\"&#8220;How paid campaigns boost your ASO&#8221; &#8212; Business of Apps\" data-secret=\"N4oyfEfut7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Most teams treat paid and organic as separate worlds \u2014 but in reality, the two reinforce each other. In this App Talk interview, David Quinn, VP of Strategy &amp; Partnerships (https:\/\/www.linkedin.com\/in\/david-quinn-aso\/) at Gummicube (https:\/\/www.gummicube.com), explains how to structure your ASO foundation, how to use paid campaigns to amplify it, and how to merge learnings from both sides to improve store visibility, conversion rates, and keyword rankings. \ufffc David breaks down what ASO actually is: not just keywords, not just A\/B tests, and not just paid campaigns, but the combination of all three working together. He explains how to measure success using native Apple and Google data, why keyword rankings matter more than estimates, how paid search taps influence organic ranking, and why metadata and A\/B"}