{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"Building smarter AI without giving up control","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"cw1dbQc0ce\"><a href=\"https:\/\/www.businessofapps.com\/insights\/building-smarter-ai-without-giving-up-control\/\">Building smarter AI without giving up control<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/insights\/building-smarter-ai-without-giving-up-control\/embed\/#?secret=cw1dbQc0ce\" width=\"600\" height=\"338\" title=\"&#8220;Building smarter AI without giving up control&#8221; &#8212; Business of Apps\" data-secret=\"cw1dbQc0ce\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/02\/460x300-5.png","thumbnail_width":460,"thumbnail_height":300,"description":"AI is now the dominant narrative across advertising. But long before generative AI entered every conversation, machine learning had already become foundational to programmatic infrastructure. Having built and scaled adtech companies for over a decade, and now leading Kayzen, Tim Koschella has witnessed programmatic evolve from early automation systems to today\u2019s AI-infused ecosystems. In this conversation, he shares his perspective on where AI truly adds value, where it is overstated, and why human accountability must remain central as systems become more intelligent. What\u2019s actually new and what isn\u2019t While AI dominates headlines today, Tim grounds the conversation in history. \u201cLet\u2019s establish a fact first: AI has been at the center of adtech for more than ten years already. Advertising is one of the earliest markets"}