{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"App Subscription Trial Benchmarks (2026)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YtV6roC6q4\"><a href=\"https:\/\/www.businessofapps.com\/data\/app-subscription-trial-benchmarks\/\">App Subscription Trial Benchmarks (2026)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/data\/app-subscription-trial-benchmarks\/embed\/#?secret=YtV6roC6q4\" width=\"600\" height=\"338\" title=\"&#8220;App Subscription Trial Benchmarks (2026)&#8221; &#8212; Business of Apps\" data-secret=\"YtV6roC6q4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2025\/10\/App_Subscription_Trial_Benchmarks.png","thumbnail_width":700,"thumbnail_height":450,"description":"Getting a user to the point of subscribing is the north star for many app marketers, and it takes a lot of steps to get there. More than 90 percent of users churn from most apps within the first 30 days of download, so retaining the 10 percent who stay is critical to maintaining a healthy and predictable revenue stream. Many apps use free trials to encourage these users to stay and experience what the premium version offers. During a seven to thirty day window, marketers hope users form a habit that naturally leads to a paid subscription. Both the Apple App Store and Google Play Store have introduced systems that make trials easier to manage, such as \u201cpay up front after trial\u201d options and"}