{"version":"1.0","provider_name":"Business of Apps","provider_url":"https:\/\/www.businessofapps.com","title":"Subscription App Growth: Insights from the Frontlines","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5VzCz4PdRc\"><a href=\"https:\/\/www.businessofapps.com\/insights\/subscription-app-growth-insights-from-the-frontlines\/\">Subscription App Growth: Insights from the Frontlines<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.businessofapps.com\/insights\/subscription-app-growth-insights-from-the-frontlines\/embed\/#?secret=5VzCz4PdRc\" width=\"600\" height=\"338\" title=\"&#8220;Subscription App Growth: Insights from the Frontlines&#8221; &#8212; Business of Apps\" data-secret=\"5VzCz4PdRc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.businessofapps.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2026\/01\/branch_app_growth_insights_day30_thumb1.png","thumbnail_width":460,"thumbnail_height":300,"description":"Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy \u2014 but they\u2019re also facing a far more complex growth environment than even a few years ago. Between iOS privacy changes, fragmented measurement, rising acquisition costs, and increasingly algorithmic ad platforms, sustainable growth now depends less on hacks and more on fundamentals. That was the core theme of a recent episode of Branch\u2019s How I Grew This podcast, featuring Shumel Lais, founder of Day30 and longtime advisor in mobile growth and analytics. Drawing on more than a decade of experience across agencies, analytics platforms, and subscription businesses, Lais offered a grounded look at what actually works for subscription apps today \u2014 and"}